AM Inbox: Driving subscribers to stores

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Harry & David, 12/18 — Gifts Guaranteed to Arrive for Christmas + FREE Moose Munch Confection in Stores
This is a good example of a retailer beginning to shift from web fulfillment to store fulfillment and incentivizing the shift with a qualified giveaway in their stores.



Linens ’n Things, 12/18 — Pay No Shipping on Last Minute Gifts
The subject line here is a pretty misleading since no retailer charges for their ship-to-store service; however, it does communicate the savings that ship-to-store programs offer, especially in the run up to Christmas. Coach also mentioned their ship-to-store service in their email yesterday.



SUBJECTIVITY SCANNER:
KB Toys, 12/18 — Holiday Clearance Sale - Up to 60% Off
RedEnvelope, 12/18 — Missed ground cut-off? We'll upgrade your shipping for free.
Lands’ End, 12/18 — Procrastinators rejoice! Christmas STILL ships free
Ralph Lauren, 12/18 — Holiday Sale, Plus LAST DAY to Ship for the Holidays
L.L. Bean, 12/18 — Last Chance: Free Shipping in Time for Christmas
Smart Bargains, 12/18 — Last chance. $0.99 express shipping ends tonight.
B&H Photo Video, 12/18 — Exclusive Discounts and Free Overnight Shipping
Coach, 12/18 — Free expedited shipping for your last minute gifts...
Toys “R” Us, 12/18 — Hurry! Free Shipping Extended, Today ’s The Last Day!
Office Depot, 12/18 — Capture Holiday Memories & Save [promoting digital cameras and frames]
Abercrombie & Fitch, 12/18 — Don't Get Scrooged! Order By Noon Tomorrow.
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