Macy’s, 12/23 — Shop the After-Christmas Sale now and save 20-65% + values!
Several other retailers have begun promoting their “winter sales” and “year-end sales,” but Macy’s is the first to promote an “after-Christmas” sale.
Gap, 12/21 — It's the Lime Tag Sale. Get 40% off at Piperlime.
Gap is the first retailer to remind subscribers to spend their gift card dollars. Sam’s Club and Dick’s Sporting Goods have used similar messaging over the past few days as well. Last year we didn’t see this tactic until after Christmas. But the earlier shift this year wisely recognizes that people receive gift cards before Christmas from coworkers, colleagues and friends.
Walgreens, 12/21 — Save $5 In-Store Only, December 22 + Then Come Back for More!
Musician’s Friend, Kmart and others have had campaign elements where subscribers can click-through an email to see a deal of the day, and will see a different deal depending on which day they click-through. But this is the first email I can recall that asks the subscriber to save the email and click-through it on a later date to see a different deal. Clearly this is in lieu of sending another email on Dec. 23. Kudos to Walgreens for trying to respect subscribers’ inbox volumes but I do wonder if very many subscribers will save the email.
Blair, 12/21 — A special message from your friends at Blair
Blair is first with a totally non-promotional season’s greeting message. There’s been some evidence that subscribers respond very favorably to these non-promotional messages, so it’s a tactic worth considering. During the Thanksgiving season, Ralph Lauren (see Nov. 23 AM Inbox) and Drs. Foster & Smith (see Nov. 15 AM Inbox) sent out non-promotional season’s greetings emails.
RedEnvelope, 12/21 — FINAL HOURS - Next-day shipping ends at 2pm PT/5pm ET. Free shipping when you use your MasterCard card and spend $50 or more
RedEnvelope is now soundly ahead in the running to win the “Longest Subject Line of the Year” Award with this 124-character beauty, pulling ahead of Neiman Marcus and Victoria’s Secret’s most bloated offerings.
SUBJECTIVITY SCANNER:
Spiegel, 12/21 — The Perfect New Year's Dress + Get it on Time with FREE Delivery Upgrade!
Sharper Image, 12/21 — Still Looking for that Perfect Gift? Shop YOUR Store.
Kmart, 12/21 — We're Open 'til Midnight for Your Last Minute Shopping
Crate & Barrel, 12/21 — Last Minute Holiday Orders: Call Our Stores
JCPenney, 12/21 — Ultimate Christmas Sale + Unbeatable Doorbusters
NFLshop, 12/23 — NFLShop.com: Don't Panic! Send an Online Gift Certificate
Sharper Image, 12/23 — Last Minute Shopping? Online Gift Certificates - as fast as email!
PetSmart, 12/23 — With E-Gift Certificates, there's still time to shop for the holidays!
Musician’s Friend, 12/22 — Musician's Friend: There's Still Time - Instant Gift Certificates Emailed To Your Favorite Musician
Alloy, 12/22 — There's still time: send an e-gift card
Crutchfield, 12/21 — Need a present? Problem solved: e-mail gift cards
Foot Locker, 12/21 — The Perfect Last-Minute Gift: Email GiftCards
Drs. Foster & Smith, 12/21 — Order Your e-Gift Certificate as Late as Dec 24th!
Wal-Mart, 12/21 — Avoid the Rush, Send an Online Gift Card + Selected Items Just for You
Blue Nile, 12/21 — Last Chance for Free Christmas Delivery + Save 10%
Neiman Marcus, 12/21 — FREE DELIVERY by Christmas: Time is running out!
Lands’ End, 12/21 — What are you waiting for, Christmas? Express ship NOW!
Hanna Andersson, 12/21 — Twice A Year Savings Up To 60% Off. . .You're One Of The First To Save
HSN, 12/21 — Year End Blowout: Up to 60% Additional Savings
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