AM Inbox: Laying out the last-minute options

>>Join me at the eec’s Email Evolution Conference, Feb. 12-13, in San Diego. Learn more.

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Target, 12/20 — The last minute looms: e-GiftCards, extended hours and more.
In this email, Target does a solid job of laying out the options that last-minute shoppers have: express shipping, e-gift cards, extended store hours, and gift cards in stores.



Omaha Steaks, 12/20 — Send $50 in gift cards and receive a $10 E-Gift Card
Gift cards make great incentive offers—spend $100 and get a $10 gift card. But this is the first time that I’ve seen a retailer offer a gift card as an incentive for buying a gift card. Perhaps by putting an e-gift card in the sender’s hands Omaha Steaks thinks they’ll turn about and spend it now when they can take advantage of last-minute deals.



SUBJECTIVITY SCANNER:
Coach, 12/20 — There's Still Time...Coach.com Offers Store Pickup
Urban Outfitters, 12/20 — Slackers: You can STILL get it there on time!
Macy’s, 12/20 — It's not too late! Guaranteed Christmas delivery + great gifts!
NFLshop, 12/20 — NFLShop: Hurry, 50% Off Overnight Shipping Ends Soon!
Ralph Lauren, 12/20 — LAST DAY to Ship for the Holidays: Just $10 3-Day Shipping
Neiman Marcus, 12/20 — There's still time! FREE DELIVERY by Christmas extended one more day
Abercrombie & Fitch, 12/20 — Last Call! Order By Noon Tomorrow For Next Day Air.
Dick’s Sporting Goods, 12/20 — Only 1½ days to shop for Guaranteed Delivery on the 24th!
Eddie Bauer, 12/20 — Last 2 Days: Express Plus Guarantees 12/24 Delivery
Brookstone, 12/20 — Hurry-only 3 days left for guaranteed holiday delivery!
Bloomingdale’s, 12/20 — Extra 40% Off During Our 'Twas Right Before Christmas Sale!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts