AM Inbox: Sportsman’s Guide abandons text-only emails
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Sportsman’s Guide, 12/12 — Modal Lambskin Jackets under $70... Get More Leather Deals from The Guide
It appears that the Sportsman’s Guide has finally added images to their previously text-only emails—as well as color. This is the second email with the new format, with a Dec. 11 being the first. The new format is still text-heavy (which is fine), using images for branding and highlighting key deals. The use of red text in particular makes it easy to scan the message. To see what their emails looked like before, check out the July 20 AM Inbox.
Harry & David, 12/12 — Hurry! Only 3 days left for standard delivery
During the holiday season it’s tough to stand out in the inbox. A great deal can obviously do the trick, but so can great creative. In this case, Harry & David deviates from their usual product images to introduce Mr. Potato Head’s cousin, Mr. Pear Head. It really took me off guard and made me laugh. Yesterday they featured three Mr. Pear Heads on a sled so it looks like we’ll be seeing more of these cute, little guys.
Linens ’n Things, 12/12 — Last Chance 20% Total Savings + Free Shipping with In Store Pick Up
In another example of animated gif usage during the holidays to stand out, Linens ’n Things goes big with this 2-frame piece of animation. It’s probably a bit too much animation in a single email, but at least the images all change at once and don’t change too quickly.
SUBJECTIVITY SCANNER:
Alibris, 12/13 — Book lover, only SIX more days to save on holiday shipping.
Cooking.com, 12/12 — LAST DAY for Free Shipping on Holiday Gifts
Backcountry, 12/11 — 4 Days Left: Guaranteed Ground Christmas Delivery
Cabela’s, 12/12 — Only 2 Days Left: FREE Shipping @ Cabelas.com
Target, 12/13 — Hurry, free shipping on 15,000 gifts end soon.
Neiman Marcus, 12/11 — Gifts they'll love at every price + FREE 3-Day Delivery
L.L. Bean, 12/11 — Free Shipping & Gift Card--plus Top Gifts from $29.50
Lands’ End, 12/12 — Everything ships free; $10 off Santa's softest Cashmere!
Petco, 12/11 — PETCO Get Your Gifts On Time and Shipped FREE!
HSN, 12/12 — Quick Gift Ideas: Shop Now for Christmas Delivery
RedEnvelope, 12/12 — 30% OFF EVERYTHING, 2 DAYS ONLY– WHAT ARE YOU WAITING FOR?
Toys “R” Us, 12/11 — Wednesday Preview: 12 Deals Of Christmas plus 1-Day Sale!
Brookstone, 12/13 — Shop Hundreds of truly unique stocking stuffers
Circuit City, 12/13 — Hurry--72 hours left to get Black Friday pricing!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Sportsman’s Guide, 12/12 — Modal Lambskin Jackets under $70... Get More Leather Deals from The Guide
It appears that the Sportsman’s Guide has finally added images to their previously text-only emails—as well as color. This is the second email with the new format, with a Dec. 11 being the first. The new format is still text-heavy (which is fine), using images for branding and highlighting key deals. The use of red text in particular makes it easy to scan the message. To see what their emails looked like before, check out the July 20 AM Inbox.
Harry & David, 12/12 — Hurry! Only 3 days left for standard delivery
During the holiday season it’s tough to stand out in the inbox. A great deal can obviously do the trick, but so can great creative. In this case, Harry & David deviates from their usual product images to introduce Mr. Potato Head’s cousin, Mr. Pear Head. It really took me off guard and made me laugh. Yesterday they featured three Mr. Pear Heads on a sled so it looks like we’ll be seeing more of these cute, little guys.
Linens ’n Things, 12/12 — Last Chance 20% Total Savings + Free Shipping with In Store Pick Up
In another example of animated gif usage during the holidays to stand out, Linens ’n Things goes big with this 2-frame piece of animation. It’s probably a bit too much animation in a single email, but at least the images all change at once and don’t change too quickly.
SUBJECTIVITY SCANNER:
Alibris, 12/13 — Book lover, only SIX more days to save on holiday shipping.
Cooking.com, 12/12 — LAST DAY for Free Shipping on Holiday Gifts
Backcountry, 12/11 — 4 Days Left: Guaranteed Ground Christmas Delivery
Cabela’s, 12/12 — Only 2 Days Left: FREE Shipping @ Cabelas.com
Target, 12/13 — Hurry, free shipping on 15,000 gifts end soon.
Neiman Marcus, 12/11 — Gifts they'll love at every price + FREE 3-Day Delivery
L.L. Bean, 12/11 — Free Shipping & Gift Card--plus Top Gifts from $29.50
Lands’ End, 12/12 — Everything ships free; $10 off Santa's softest Cashmere!
Petco, 12/11 — PETCO Get Your Gifts On Time and Shipped FREE!
HSN, 12/12 — Quick Gift Ideas: Shop Now for Christmas Delivery
RedEnvelope, 12/12 — 30% OFF EVERYTHING, 2 DAYS ONLY– WHAT ARE YOU WAITING FOR?
Toys “R” Us, 12/11 — Wednesday Preview: 12 Deals Of Christmas plus 1-Day Sale!
Brookstone, 12/13 — Shop Hundreds of truly unique stocking stuffers
Circuit City, 12/13 — Hurry--72 hours left to get Black Friday pricing!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Animation, Harry and David, Linens 'n Things, Sportsman's Guide, Text Emails
If you enjoyed this post, please subscribe (RSS/email) or
posted at 1:39 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link