AM Inbox: ’Tis the season for animated gifs
>>Do you deserve the eec’s Email Performance Award? Read the submission guidelines and download the nomination form.
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Harry & David, 12/6 — Today ONLY: Save on our Santa Sweets Tower!
In the 2007 Guide to Gearing Up for the Holiday Email Season, I recommended using animated gifs more during the holiday selling season because they help retailers stand out in the inbox. Last year there was a trend toward using animation more during the holidays and that’s certainly the case again this year. In addition to Harry & David, other retailers that have used animated gifs in their November and December emails thus far include Avon, Art.com, Blair, Chadwick’s, Coldwater Creek, Lands’ End, Macy’s, Norm Thompson, Office Depot, Orvis, REI, Target and Wal-Mart.
Here’s the animated portion of that email:
Avon, 12/6 — FREE SHIPPING during our 12 Days of Christmas: The Gift of GLAMOUR
Avon has adopted an animated header for their “12 Days of Christmas” campaign. An animated header may be advantageous because it can catch subscribers’ attention in preview panes. Blair is also using an animated header for their holiday emails. See the Dec. 13 AM Inbox to see how Avon’s “12 Days” campaign this year compares to last year’s.
Here’s the animated portion of that email:
Home Depot, 12/6 — 25% Off Holiday Decor!
“Live Tree’s”???!!! Elementary school grammar teachers everywhere are writhing in pain. Clearly this was just a slip. More egregious is the regular misspelling of “100s,” “1,000s” and “TVs” that I see from some retailers who think these need an apostrophe-S to pluralize them. So here’s the rule if you don’t know it: Single numbers and letters are pluralized with an apostrophe-S, while strings of two or more letters or numbers are pluralized with a simple S. For example: “All these products earned A’s.” “We stock 100s of Blu-ray DVDs.”
SUBJECTIVITY SCANNER:
RedEnvelope, 12/6 — Excuses don't make good gifts
Neiman Marcus, 12/6 — FREE GIFT WRAP now through Sunday + Our Gift Finder & FREE SHIPPING AT ANY PRICE
L.L. Bean, 12/6 — FREE Shipping & $10 Gift Card--Fill Your Stocking
Bed Bath & Beyond, 12/6 — Activate your 20% off coupon + Free Shipping!
Tiffany, 12/6 — Tiffany Gift Ideas: Gifts for Him and Enjoy Complimentary Shipping
Crate & Barrel, 12/6 — 6 Quick Gift Suggestions. Plus Free shipping.
Sports Authority, 12/6 — SportsAuthority.com - Free Shipping Event - 2 Days Only
Chadwick’s, 12/6 — FREE Shipping at Chadwicks.com!
Toys “R” Us, 12/6 — 2 Day Sale, Free Shipping and More!
Circuit City, 12/6 — Why wait? Save now and your gifts ship free!
Foot Locker, 12/6 — Don't Forget: Free Shipping for Holiday Shopping
Crutchfield, 12/6 — Free shipping thru 12/12 on all orders over $25
GearDirect, 12/6 — Holiday Gift Ideas and Free Ski Vest
KB Toys, 12/6 — Free $30 KB Toys Holiday Gift Card
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:
Harry & David, 12/6 — Today ONLY: Save on our Santa Sweets Tower!
In the 2007 Guide to Gearing Up for the Holiday Email Season, I recommended using animated gifs more during the holiday selling season because they help retailers stand out in the inbox. Last year there was a trend toward using animation more during the holidays and that’s certainly the case again this year. In addition to Harry & David, other retailers that have used animated gifs in their November and December emails thus far include Avon, Art.com, Blair, Chadwick’s, Coldwater Creek, Lands’ End, Macy’s, Norm Thompson, Office Depot, Orvis, REI, Target and Wal-Mart.
Here’s the animated portion of that email:
Avon, 12/6 — FREE SHIPPING during our 12 Days of Christmas: The Gift of GLAMOUR
Avon has adopted an animated header for their “12 Days of Christmas” campaign. An animated header may be advantageous because it can catch subscribers’ attention in preview panes. Blair is also using an animated header for their holiday emails. See the Dec. 13 AM Inbox to see how Avon’s “12 Days” campaign this year compares to last year’s.
Here’s the animated portion of that email:
Home Depot, 12/6 — 25% Off Holiday Decor!
“Live Tree’s”???!!! Elementary school grammar teachers everywhere are writhing in pain. Clearly this was just a slip. More egregious is the regular misspelling of “100s,” “1,000s” and “TVs” that I see from some retailers who think these need an apostrophe-S to pluralize them. So here’s the rule if you don’t know it: Single numbers and letters are pluralized with an apostrophe-S, while strings of two or more letters or numbers are pluralized with a simple S. For example: “All these products earned A’s.” “We stock 100s of Blu-ray DVDs.”
SUBJECTIVITY SCANNER:
RedEnvelope, 12/6 — Excuses don't make good gifts
Neiman Marcus, 12/6 — FREE GIFT WRAP now through Sunday + Our Gift Finder & FREE SHIPPING AT ANY PRICE
L.L. Bean, 12/6 — FREE Shipping & $10 Gift Card--Fill Your Stocking
Bed Bath & Beyond, 12/6 — Activate your 20% off coupon + Free Shipping!
Tiffany, 12/6 — Tiffany Gift Ideas: Gifts for Him and Enjoy Complimentary Shipping
Crate & Barrel, 12/6 — 6 Quick Gift Suggestions. Plus Free shipping.
Sports Authority, 12/6 — SportsAuthority.com - Free Shipping Event - 2 Days Only
Chadwick’s, 12/6 — FREE Shipping at Chadwicks.com!
Toys “R” Us, 12/6 — 2 Day Sale, Free Shipping and More!
Circuit City, 12/6 — Why wait? Save now and your gifts ship free!
Foot Locker, 12/6 — Don't Forget: Free Shipping for Holiday Shopping
Crutchfield, 12/6 — Free shipping thru 12/12 on all orders over $25
GearDirect, 12/6 — Holiday Gift Ideas and Free Ski Vest
KB Toys, 12/6 — Free $30 KB Toys Holiday Gift Card
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: '12 Days of Christmas' Campaigns, AM Inbox, Animation, Avon, Harry and David, Home Depot, Oopsy
If you enjoyed this post, please subscribe (RSS/email) or
posted at 12:56 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link