Friday, December 14, 2007

Ping Time: Unsubscribe survey, Gmail x 4, KILLROI, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>EmailLabs releases the results of their survey of unsubscribe policies and practices among email marketers. The results are interesting and should make for some good “what they did” vs. “what they say they do” comparisons when I release my unsubscribe study early next month. >>Follow the ping

>>Campaign Monitor reveals that there are four versions of Gmail and that each handle HTML and CSS differently. >>Follow the ping

>>eROI releases KillSpammer, a video game featuring KILLROI and his rocket mailbox. >>Follow the trail of destruction

>>Habeas launches ReputationWiki.org, a collaboration and education resource focused on deliverability and reputation management. >>Follow the ping

>>Tom Hagy covers David Daniels and Jeanniey Mullen’s presentation at SIPA’s conference in Miami. >>Follow the ping

>>Denise Cox says that we should spend more time tracking and paying attention to what subscribers don’t do—like which links they don’t click. >>Follow the ping
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