Friday, December 21, 2007

Ping Time: Tornquist interview, ExactTarget’s S-1, sweepstakes, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Tamara Gielen interviews Stefan Tornquist about the results of MarketingSherpa’s Email Marketing Benchmark Guide. >>Follow the ping

>>Simms Jenkins of Brightwave Marketing digs into ExactTarget’s S-1, which they filed last Friday, and talks about the interesting tidbits revealed. ExactTarget plans to raise up to $86.3 million by going public. >>Follow the money

>>Stephanie Miller of Return Path shares some great advice on how to get the most out of sweepstakes acquisitions while minimizing the downside. >>Follow the ping

>>The Email Standards Project announces that Yahoo Mail is working to adopt 100% of their recommendations. >>Follow the ping

>>Tricia Robinson-Pridemore of StrongMail gives us 12 days of emails tips, including discussions of subject lines, email metrics and segmentation. >>Follow the ping

>>Jordan Ayan of SubscriberMail says that some retailers’ “12 Days of Christmas” campaigns constitute “a level of email abuse that is unbelievable.” >>Follow the ping
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