Reportlet: E-Gift Card Promotions Popular during Christmas Crunch Time
In addition to overnight shipping, in-store pick-up and store promotions, the other lever that many retailers pulled in the final days before Christmas was promoting e-gift cards. During the five days before Christmas (Dec. 20-24), 25% of all the emails tracked via RetailEmail.Blogspot promoted e-gift cards. And of those emails, 41% mentioned e-gift cards in their subject lines. Of the 111 major online retailers tracked by RetailEmail.Blogspot, 32% of them mentioned e-gift cards in their emails at least once during that five-day period.
This 7-page reportlet reveals day-by-day stats, select e-gift card tactics, and order deadline and delivery time frame trends. It also includes several examples of creatives.
Visit the eec’s Whitepaper Room to download “E-Gift Card Promotions Popular during Christmas Crunch Time,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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This 7-page reportlet reveals day-by-day stats, select e-gift card tactics, and order deadline and delivery time frame trends. It also includes several examples of creatives.
Visit the eec’s Whitepaper Room to download “E-Gift Card Promotions Popular during Christmas Crunch Time,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: Benchmarks, Christmas, E-Gift Cards, Reportlet
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posted at 1:35 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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