AM Inbox: First references to St. Patrick’s and Easter
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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Lillian Vernon, 1/24 — Hearts & Clovers & Bunnies, Oh My! Save 20%
Lillian Vernon gives us our first references to St. Patrick’s and Easter. For insights and ideas leading as those holidays approach, check out last year’s St. Patrick’s Day Season Finale and Easter Season Finale.
Home Depot, 1/24 — New Years Resolutions For Your Home
With January drawing to a close, this will probably be one of the last New Year’s emails. This email does a few things well: (1) it optimized for preview panes, with the headline up top and the to-do list functioning as a mini table of contents; (2) It gives you a few entry points into each item; (3) it taps the green trend, which I’ve harped on several times; (4) it includes video, giving people another way to interact with Home Depot; and (5) it includes a project, which gives context to Home Depot’s products and establishes them as an expert and a helpful advice-giver.
SUBJECTIVITY SCANNER:
J. Jill, 1/24 — New year. New looks. Our favorite outfits.
Frederick’s of Hollywood, 1/24 — Be a vixen this Valentine's Day. Free shipping on your order of $95.
Spiegel, 1/24 — FREE Valentine’s Day Gift for You + New Spring Arrivals!
RedEnvelope, 1/24 — Who needs love (and 15% off)?
Norm Thompson, 1/24 — 6 hrs only - ship any order for $4.95!
Newegg.com, 1/24 — Score 750GB HDD of Storage, Just 20 Cents per GB! Plus Last Minute Super Bowl Savings
Kmart, 1/24 — Stay Warm – We Can Help
Hanna Andersson, 1/24 — Why Are Hanna Babies So Happy?
Barnes & Noble, 1/24 — Fast & Free Delivery on New Textbooks
Abercrombie & Fitch, 1/24 — Rugged Logo Tees Are Perfect For Spring.
Neiman Marcus, 1/24 — Just In: the Michael Kors Spring Collection!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Lillian Vernon, 1/24 — Hearts & Clovers & Bunnies, Oh My! Save 20%
Lillian Vernon gives us our first references to St. Patrick’s and Easter. For insights and ideas leading as those holidays approach, check out last year’s St. Patrick’s Day Season Finale and Easter Season Finale.
Home Depot, 1/24 — New Years Resolutions For Your Home
With January drawing to a close, this will probably be one of the last New Year’s emails. This email does a few things well: (1) it optimized for preview panes, with the headline up top and the to-do list functioning as a mini table of contents; (2) It gives you a few entry points into each item; (3) it taps the green trend, which I’ve harped on several times; (4) it includes video, giving people another way to interact with Home Depot; and (5) it includes a project, which gives context to Home Depot’s products and establishes them as an expert and a helpful advice-giver.
SUBJECTIVITY SCANNER:
J. Jill, 1/24 — New year. New looks. Our favorite outfits.
Frederick’s of Hollywood, 1/24 — Be a vixen this Valentine's Day. Free shipping on your order of $95.
Spiegel, 1/24 — FREE Valentine’s Day Gift for You + New Spring Arrivals!
RedEnvelope, 1/24 — Who needs love (and 15% off)?
Norm Thompson, 1/24 — 6 hrs only - ship any order for $4.95!
Newegg.com, 1/24 — Score 750GB HDD of Storage, Just 20 Cents per GB! Plus Last Minute Super Bowl Savings
Kmart, 1/24 — Stay Warm – We Can Help
Hanna Andersson, 1/24 — Why Are Hanna Babies So Happy?
Barnes & Noble, 1/24 — Fast & Free Delivery on New Textbooks
Abercrombie & Fitch, 1/24 — Rugged Logo Tees Are Perfect For Spring.
Neiman Marcus, 1/24 — Just In: the Michael Kors Spring Collection!
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: AM Inbox, Easter, Home Depot, Lillian Vernon, New Year's, St. Patrick's Day, Video
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posted at 12:59 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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