Friday, January 25, 2008

Ping Time: Mobile email marketing tips, Comcast and AOL changes, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Deirdre Baird of Pivotal Veracity shares four mobile email marketing tips, including keeping messages at 20kb or less. >>Follow the ping

>>Dylan Boyd shares an email from Return Path that talks about changes at Comcast and AOL that affect deliverability. >>Follow the ping

>>Elie Ashery of Gold Lasso says that email marketing should fare well in a recession. >>Follow the Dow downward

>>Mark Brownlow talks about how to better time your email deliveries to maximize response rates. >>Follow the ping

>>Dela Quist of Alchemy Worx offers tips on choosing an ESP. >>Follow the ping

>>Kimberly and DJ grade the sign-up forms of four retailers—Wal-Mart, FTD, Sephora and Victoria’s Secret—in their latest edition of BrontoFire. >>Follow the ping
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