Friday, January 18, 2008

Ping Time: Yahoo’s filtering tactics, holiday email survey results, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Stefan Pollard is happy to see Yahoo becoming more transparent with its email filtering tactics. He says the latest announcements make it easier for legitimate marketers to get their emails to their intended inboxes. >>Follow the ping

>>Stephanie Miller discusses the results of Return Path’s 4th Annual Holiday Email Survey. The killer stat: 56.4% of those surveyed said they receive a lot of “junk” from marketers. Ouch! >>Follow the path

>>Mark Brownlow of Email Marketing Reports looks at what happens—and needs to happen—when your email newsletter changes. >>Follow the ping

>>Jeanne Jennings talks about how to use customer testimonials in emails. >>Follow the ping

>>Melissa Burdon at GrokDotCom offers seven tips for improving web form conversions, including email sign-up forms. >>Follow the ping

>>Campaign Monitor announces the winners of their Christmas Email Competition. The winner really uses animated gifs creatively. >>Follow the ping
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