Reportlet: Holiday Retail Email Volume Soars
With their email subscribers in a buying mood and the stakes a bit higher than usual considering the weakening economic environment, retailers ratcheted up their send volumes by 45% during the holiday season, which was 3 percentage points higher than the increase during the 2006 holiday season. However, the peak in weekly email volume was even more pronounced, rising 73% above the pre-holiday norm, compared to a peak increase of only 66% during the 2006 holiday season.
This 5-page reportlet includes five charts and numerous stats about the frequency trends during the holiday season, including data on holiday season and pre-holiday season frequency averages, frequency increases during the holiday season, and the relationship between pre-holiday season frequencies and holiday season frequency increases.
Visit the eec’s Whitepaper Room to download “Holiday Retail Email Volume Soars,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other related research from the Email Experience Council:
Retail Email Year-End Trends for 2007
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SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
This 5-page reportlet includes five charts and numerous stats about the frequency trends during the holiday season, including data on holiday season and pre-holiday season frequency averages, frequency increases during the holiday season, and the relationship between pre-holiday season frequencies and holiday season frequency increases.
Visit the eec’s Whitepaper Room to download “Holiday Retail Email Volume Soars,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
Other related research from the Email Experience Council:
Retail Email Year-End Trends for 2007
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: Benchmarks, Christmas, Email Frequency, Reportlet
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posted at 2:31 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
1 Comments:
I sure noticed the volume of emails go up. Warning to retailers: just because I signed up for your email list doesn't mean I want three, four, FIVE freakin' emails a week!!!
That makes me hit the unsubscribe button every time.
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