The RetailEmail Index fell 3% to 187 during the week ending Jan. 18, and is down 43% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent about 1.9 promotional emails last week.
RetailEmail Participation Rates: Last week, 87% of the retailers in the RetailEmail Index send out at least one promotional email, on par with the week prior, but down from 96% during the 4-weeks-ago period.
New Year’s (Jan. 1): The retailers in the RetailEmail Index sent 14 emails referencing New Year’s last week, down from 31 the prior week.
Valentine’s Day (Feb. 14): There were 7 references to Valentine’s Day last week, up from 4 the week prior.
Other things referenced by retailers: spring, tax season, HDTVs, fitness, health, resort wear
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