RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Office Depot, 2/20 — Paper Prices Rise: Ours Still Low
It’s odd for retailers to discuss or even hint at macroeconomic forces like commodity prices, inflation and unemployment, probably because they don’t want to get customers thinking negatively about their company or job security. So this email about rising paper prices caught my eye, in part because it followed a recent TigerDirect email that mentioned the weakening economy. That Feb. 5 TigerDirect email had their president, Carl Fiorentino saying, “I’m doing my part to stimulate the American economy by giving you great deals…” This is just two references, but I wonder if more retailers—especially low-priced retailers—will try to jockey to position themselves as the retailer of choice during hard times.
Bloomingdale’s, 2/20 — Shop New Dresses For Spring & More! Plus, Free Shipping!
Bloomingdale’s gives us our first prom reference. This first reference comes a few weeks earlier than last year, when Neiman Marcus gave us our first prom reference in a March 12 email (see March 13 AM Inbox).
SUBJECTIVITY SCANNER:
Williams-Sonoma, 2/20 — Perfect for Easter: A Nest of Truffle Eggs
Target, 2/20 — Sale on fresh spring arrivals for home and patio.
Bluefly, 2/20 — Jumpstart Spring: Pre-Spring Sale - EXTRA 10% Off
Spiegel, 2/20 — What's New For Swim 08 + Pay Nothing Until June!
Norm Thompson, 2/20 — VIP email customers get first dibs!
Sephora, 2/20 — 10 New Mascaras + Free Eye Cream Sample
Fingerhut, 2/20 — Shop catalog favorites from Fingerhut
Apple, 2/20 — iPod shuffle. Now just $49.
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