1-800-Flowers, 2/6 — Enter the Game-O-Love and win your Valentine prizes!
Overstock has apparently arranged to have 1-800-Flowers email their subscribers on Overstock’s behalf. There are few interesting things here: (1) Overstock is running a wish list contest similar to what Old Navy did a couple of months ago (see Nov. 20 AM Inbox), which is cool because it encourages exploration of Overstock’s offerings, (2) but they’re tying the contest to the scores on Game-O-Love video game (which has horrible controls and is practically unplayable), (3) and while they’re promoting it to 1-800-Flowers list, they haven’t yet promoted it to their own, and (4) the branding on the 1-800-Flowers email is confusing because it doesn’t say that this is a message from a partner. It’s a really interesting idea, but the execution needs some serious reworking.
Bed Bath & Beyond, 2/5 — Getting married? Or know someone who is?
This is a great opportunity to use send-to-a-friend functionality, but I feel like Bed Bath & Beyond drops doesn’t really pick up the referral language that they have in the subject line. They just plop a STAF link in there and that’s it. Touting a bulleted list of tool features would have also made this email more compelling. Someone who doesn’t know anything about Bed Bath’s registry and tools would think theirs is run of the mill, when there are some significant differentiators here.
SUBJECTIVITY SCANNER:
Frederick’s of Hollywood, 2/6 — Be his sexy sweetheart and get a free shipping upgrade on your order of $95.
RedEnvelope, 2/6 — $20 Savings on Your Order + Top 10 Ways to Say "Be Mine"
Fingerhut, 2/6 — Give Flowers and more this Valentine's Day
Overstock, 2/6 — VALENTINE'S DAY SALE
Victoria’s Secret, 2/6 — Tune In Feb. 9! "Victoria's Secret: What is Sexy? 2008"
Ralph Lauren, 2/6 — Spring Brights Have Arrived!
Target, 2/6 — Send-sational: Ship select furniture home free.
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