Buy.com, 2/22 — Alert: $50 Off Coupon*
Consumers understand that many free shipping and discount offers are conditional based on their order size, so I don’t think that those kinds of offers need spelling out in subject lines—although the FTC appears to have a different opinion according to a recent Constant Contact blog post. However, in this subject line from Buy.com, there’s not only an order size condition, you have to use your RevolutionCard for the first time to get the discount. Based on that, the subject line seems a bit lacking, perhaps to the point of being deceptive, despite the asterisk, which certainly indicates that there’s a catch. That catch could have easily been expounded upon in the subject lines. Retailers’ promotion of Google Checkout discounts last year give us a good template for how this kind of deal should be pitched in the subject line:
RitzCamera, 1/11/07 — Save $10.00 With Google Checkout!
Bluefly, 1/707 — Extra $10 off when you sign up with Google Checkout + Last Day Designer Sale
Blue Nile, 4/23 — Save $20 on your $35 order at Blue Nile with Google Checkout
Buy.com, 10/5/06 — Reusable Coupon! $10 off $30 or more when you use Google Checkout at Buy.com
While some of these mention the spending threshold requirement or that it’s only when you sign up, they all mention that the deal is only good with Google Checkout. Buy.com should have clarified that this $50 savings was only available with a RevolutionCard.
Spiegel, 2/22 — Vote for Your Favorite Spring Look, Get 20% OFF!
Spiegel has polled subscribers about their favorite looks and products (see Nov. 21 AM Inbox and March 30 AM Inbox), but this one is particularly well executed. After you vote, the landing page thanks you for voting, gives you a code good for 20% off any purchase, and informs you that “the winning spring look will be announced in an upcoming Spiegel email.” The landing page also includes links to show the various looks, of course. But most importantly…
Spiegel, 2/24 — The Results are In! See the Winning Spring Look + 20% OFF!
…Spiegel quickly follows up with an email announcing the results, while the voting is still fresh in the subscriber’s mind. With those past voting campaigns, I didn’t recall ever getting an email announcing the winner, so it’s good to see Spiegel closing the loop this time. Just like the first email gave you 20% off on your favorite look (or whatever else you wanted to buy), this email gives you 20% off the winning look. If the winning look wasn’t your favorite, perhaps the Spiegel community’s collective opinion will sway you into giving the look another look.
JCPenney, 2/22 — Super Weekend, Super Savings
JCPenney introduces their new logo into their emails, although with a modified navigation bar that includes a new American Living tab, which is rendered in a different font and color so it really stands out.
Here’s the new logo and nav bar…
…and here’s an old one from a Feb. 15 email:
SUBJECTIVITY SCANNER:
Circuit City, 2/24 — Save up to 29% or more during our Leap Year Sale--this week only!
KB Toys, 2/22 — Huge Easter Sale - Up to 60% Off
Sportsman’s Guide, 2/22 — Cold Weather Gear BLOWOUT!... Shipping Coupon from The Guide
eBags, 2/24 — Danica Patrick rolls with Samsonite Silhouette 10
Ralph Lauren, 2/24 — Looking For A Bright Idea? Create Your Own For Spring [promoting customized polos]
Neiman Marcus, 2/23 — Trendsetter Alert: The latest styles from designers you'll want to know
HPshopping, 2/24 — Get In The Game With HP's Widescreen Notebooks and TVs
REI, 2/22 — New at REI - OXT Fleet Fitness Clothing
Orvis, 2/22 — A favorite made better than ever. All-new Zambezi twill.
Chadwick’s, 2/23 — To Thank YOU! $1 Shipping is back plus take $20 Off!
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