CompUSA, 2/15 — President's Day Weekend Blowout...46" 1080p HDTV $1099 & More
TigerDirect, 2/15 — Acer 22" LCD $199...46" 1080p HDTV $1099...Acer Laptop $599...Ends Monday...
This is the first clear sign that the email program run by TigerDirect, whose parent company Systemax recently acquired CompUSA.com, will be extended to cover the CompUSA brand. With some small exceptions, these creatives are the same. What remains to be seen is whether TigerDirect will also send its folksy emails from its president, Carl Fiorentino, to CompUSA subscribers. Perhaps over time they will begin sending co-branded emails like GameStop does with its EB Games brand.
Williams-Sonoma, 2/15 — New: Personalized Easter Totes
Besides promoting personalized goods, which I think is one of the unique offerings of online stores, the other think worth noting in this Easter email is that the call-to-action seeks engagement, not a sale (necessarily). It’s a softer sale that’s more inviting and friendly, less aggressive and impersonal. When the right occasion arises, it’s probably worth doing an A/B test on your calls-to-action, trying hard sell and soft sell CTAs.
I also received a Feb. 15 email from Williams-Sonoma with the subject line “Southern Fried Chicken: See How to Make It.” I haven’t seen them send more than one email in a single day before, so I’m assuming this was a deployment error or an A/B test that wasn’t properly segmented.
Kmart, 2/15 — President's Day Sale Begins Tonight – Up to 50% Off
I’ve seen several retailers do midnight madness online-only sales—most notably Sears—but I haven’t seen a retailer do a string of midnight sales like Kmart does here. Perhaps leveraging Sears’ experience, they’ve clearly found a synergy between sales at stores during daylight hours and sales online at night when stores are closed. (Explore tag: Midnight Deals.)
Montgomery Ward, 2/15 — Tell a Friend About Wards and Win!
I thought at first that this was a refer-a-friend program, but instead it appears to just use send-to-a-friend (STAF) to forward this message along in a more viral fashion. They use the STAF system to keep track of how many people you forward the email along to, and therefore how many entries you get. It’s a nice twist on referral programs.
SUBJECTIVITY SCANNER:
HPshopping, 2/17 — Shop the HP President's Day Sale - Three Days Only!
Circuit City, 2/17 — Coupon inside! Save an extra 10% this President’s Day
Toys “R” Us, 2/17 — Shop This Week's Ad: Presidents' Day Sale
SmartBargains, 2/17 — Presidents' Day Winter Liquidation. Plus free shipping.
Frederick’s of Hollywood, 2/17 — Last chance to save during our President's Day Event
Spiegel, 2/17 — Clearance Presidents' Day Savings, 20% OFF Already-Reduced Prices!
RitzCamera, 2/16 — Cold Weather Camera Tips & President's Day Sale...
Sportsman’s Guide, 2/16 — Presidents' Day Sale = Big Discounts... Shipping Coupon from The Guide
Coldwater Creek, 2/16 — $19.99 or less ~ Shop the Outlet President's Day Sale
Avon, 2/16 — Presidents' Day FREE SHIPPING & SALE -UP TO 60% OFF
eBags, 2/15 — Insider Preview: Extra 20% Off Presidents' Day Weekend Sale
Dell, 2/15 — Presidents' Day Deals - Free Shipping and 4 Days to Save on Select PCs
Frederick’s of Hollywood, 2/15 — Save on the season's hottest styles this President's Day.
Norm Thompson, 2/15 — Elect to save 18% at the President's Day Sale!
Bluefly, 2/15 — Presidents' Day Sale - EXTRA 20% OFF - It's Time For Something New
DisneyShopping, 2/15 — Email Exclusive: Save Up to 75% Presidents' Day Weekend
Road Runner Sports, 2/15 — Save Big at the Unprecedented Presidents Day Sale. 4 Days Only!
Staples, 2/15 — Sneak a peek at great President's Day deals
Sears, 2/15 — Presidents' Day Sale: Mattresses, Electronics, Tools, & MORE!
Furniture.com, 2/15 — Presidents' Day Sale - Take 10% off your order!
JCPenney, 2/15 — Presidents' Day Sale: Save 20-50% + FREE Shipping, Including Outlet Items
Office Depot, 2/15 — President's Day Sale - Preview Today
Musician’s Friend, 2/15 — Musician's Friend: Musician, Save at Presidents' Weekend Clearance Event + Instant Rebates
Sportsman’s Guide, 2/17 — 31st Anniversary Sale" Catalog... Valuable Coupon from The Guide
Nascar, 2/17 — Ryan Newman - Daytona 500 Champ!
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