RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
CompUSA, 2/21 — Price Alert: $89 Toshiba HD-DVD Player w/ 7 Free Movies ($140 Value)
Kudos to CompUSA for being upfront about why they have such a great deal on this HD-DVD player package (although I do question whether they went out an acquired more of theses and aren’t just liquidating what they have already). Kudos again for putting such a great spin on why you’d ever want to buy a piece of electronics that just became obsolete. The kind of letter format that you find in this email is just another example of how CompUSA’s emails are becoming more like TigerDirect’s in the wake of CompUSA being acquired by TigerDirect parent Systemax (see Feb. 18 AM Inbox).
Home Depot, 2/21 — See What's New This Month
This is a great, constrained use of an animated gif. It draws the eye but doesn’t dominate the screen—and most importantly it functions as a product demonstration, showing off some of the configurations that are possible.
Here’s the animated portion of that email:
SUBJECTIVITY SCANNER:
Hanna Andersson, 2/21 — Cuddly Fleece & Adorable Dress-Up For Baby Bunnies
Barnes & Noble, 2/21 — Save $5 -- Spring Organization Sale
Banana Republic, 2/21 — Meet the Color of the Season
Kmart, 2/21 — It's Baby Time - Save On Almost Everything for Baby
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