Tuesday, February 05, 2008

AM Inbox: Fumbling the post-Super Bowl product promotions

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:

Macy’s, 2/4 — The Giants win it all! Celebrate with a Waterford Crystal football!
Much to my surprise Macy’s and Finish Line were the only retailers that I track to send me an email yesterday or Sunday about the winner of the Super Bowl. I got nothing from NFLshop, Dick’s Sporting Goods, Sports Authority, Foot Locker… Crazy! And for those retailers that collected my zip, they know I’m in New York and therefore probably a least a little happy that the Giants won (even my die-hard Jets fan friend was happy for the Giants). Perhaps there’s a product supply problem at the root of this, as when I clicked through on the Finish Line email all they had of NFC Championship gear. Who wants that now that the Giants are Super Bowl champs?!

Saks Fifth Avenue, 2/4 — Video Exclusive! Days 1 to 3 of Fashion Week
Saks gives us some exclusive video coverage from Fashion Week. Saks’ Michael Fink narrates, interviews designers and discusses trends. The landing page for the video also notifies customers when they can expect the next installment to build continued interest.

Click to view larger

Sam’s Club, 2/4 — Treat your Valentine
Sam’s Club is the latest major retailer to introduce product reviews. Unlike many others, Sam’s doesn’t provide an incentive to get people reviewing. (Explore tag: Product Reviews)

Click to view larger

SUBJECTIVITY SCANNER:
Finish Line, 2/4 — Super Giants!
Cooking.com, 2/4 — Stir-Fry Recipes, Asian Noodles & Chinese New Year Traditions
Brookstone, 2/4 — Skip the chocolates. Give your Valentine what they really want!
Alloy, 2/4 — Top 5 looks for Valentine's Day + free shipping
1-800-Flowers, 2/4 — Order Early for Valentine’s and Save 25%!
Home Depot, 2/4 — Our Top-Rated Products for Your Valentine
Hallmark, 2/4 — Wow! FREE CHOCOLATES and FREE SHIPPING!
Neiman Marcus, 2/4 — David Yurman: Valentine Genius + Free 2-Day Delivery
Banana Republic, 2/4 — Meet the new Little Black Dresses + Valentine's Day
Coach, 2/4 — Spring Runway Report
Orvis, 2/4 — Spring getaway gear. FREE shipping ends soon.
Norm Thompson, 2/4 — Trust the flattering power of red & black.
J. Jill, 2/4 — Weekly fashion find: Week #1-- the modern trench at 20% off.

_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts

2 comments:

Anonymous said...

DicksSportingGoods.com, 2/3 - ‎The Giants are World Champions

SportsAuthority.com, 2/3 - SportsAuthority.com: Giants Win - Get Champions Gear!

Chad White said...

Thanks for sharing those, which I totally didn't receive. They don't even appear to have been delayed. I just didn't get them, which likely points to those retailers having deliverability problems at a most unfortunate time.