AM Inbox: Right on cue, an apology email from JC Whitney
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
JC Whitney, 2/5 — Our Apologies, We Goofed.
As if right on cue, on the same day that I release a reportlet on When and How to Say You’re Sorry, JC Whitney sends this apology email to correct a miscommunicated deal. The original offer was an apparently overly generous “$25 Off @ $50 or $125 off @ $250.” JC Whitney does a few things right and one thing wrong. In the plus column, they make it clear in the subject line that they made a mistake, and it seems by the wording that they were able to catch the bad email before it went out to their entire list. But in the minus column, they don’t really give subscribers a reason to forgive them. They had an up-to-50% off deal waved in their face and then rescinded. It’s hard not to feel a little cheated.
1-800-Flowers, 2/5 — 2 Dozen Multicolored Roses for $39.99 & FREE Chocolates!
Crate & Barrel is one of the few other retailers that I’ve seen using their email programs to drive customers to their mobile offerings. This promotion only works for AT&T subscribers includes a sweepstakes, the ability to send animated flower greetings to friends and family, and the opportunity to sign up for SMS reminders.
Gap, 2/5 — This Just In: Spring's Wardrobe Essentials
Gap has recently redesigned the footer of their emails. They change some links into buttons, ditch their gift services section, and add a section promoting Gap Inc’s other brands.
Here’s the new design…
…and here’s the same section in a Jan. 22 email:
SUBJECTIVITY SCANNER:
Victoria’s Secret, 2/5 — Babydolls, $34.50 & Up and the Sexiest Valentine's Day Gifts.
FTD, 2/5 — Save $20 and Romance Her this Valentine’s Day!
Hanna Andersson, 2/5 — Sweet New Savings From Our Valentine Shop!
Saks Fifth Avenue, 2/5 — Fabulous Valentine's Gifts
Harry & David, 2/5 — Take a cue from Cupid: Our gourmet gifts are right on target for Valentine's Day!
RedEnvelope, 2/5 — Save up to 60% on Valentine's Day Favorites Free Shipping Offer
Newegg, 2/5 — Find the Perfect Match of Price and Power, AMD and ASUS All Under $149.99, and More!
KB Toys, 2/5 — A Sale You'll Love - 100s of Toys Up to 60% Off
Blair, 2/5 — Mardi Gras savings as low as $4.99
eBags, 2/4 — Super Tuesday Sale: Email members enjoy extra days of savings.
Sharper Image, 2/5 — Stress Relief That Actually Works - Guaranteed!
Art.com, 2/5 — 20% Off Entire Site + Top 5 Trends
Drs. Foster & Smith, 2/5 — 3 Keys to Complete Dental Care
Backcountry.com, 2/5 — Jacket Guide, 20% off Westcomb Special, and Shirt of the Month
Sephora, 2/5 — Try Bare Escentuals! You know you want to.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
JC Whitney, 2/5 — Our Apologies, We Goofed.
As if right on cue, on the same day that I release a reportlet on When and How to Say You’re Sorry, JC Whitney sends this apology email to correct a miscommunicated deal. The original offer was an apparently overly generous “$25 Off @ $50 or $125 off @ $250.” JC Whitney does a few things right and one thing wrong. In the plus column, they make it clear in the subject line that they made a mistake, and it seems by the wording that they were able to catch the bad email before it went out to their entire list. But in the minus column, they don’t really give subscribers a reason to forgive them. They had an up-to-50% off deal waved in their face and then rescinded. It’s hard not to feel a little cheated.
1-800-Flowers, 2/5 — 2 Dozen Multicolored Roses for $39.99 & FREE Chocolates!
Crate & Barrel is one of the few other retailers that I’ve seen using their email programs to drive customers to their mobile offerings. This promotion only works for AT&T subscribers includes a sweepstakes, the ability to send animated flower greetings to friends and family, and the opportunity to sign up for SMS reminders.
Gap, 2/5 — This Just In: Spring's Wardrobe Essentials
Gap has recently redesigned the footer of their emails. They change some links into buttons, ditch their gift services section, and add a section promoting Gap Inc’s other brands.
Here’s the new design…
…and here’s the same section in a Jan. 22 email:
SUBJECTIVITY SCANNER:
Victoria’s Secret, 2/5 — Babydolls, $34.50 & Up and the Sexiest Valentine's Day Gifts.
FTD, 2/5 — Save $20 and Romance Her this Valentine’s Day!
Hanna Andersson, 2/5 — Sweet New Savings From Our Valentine Shop!
Saks Fifth Avenue, 2/5 — Fabulous Valentine's Gifts
Harry & David, 2/5 — Take a cue from Cupid: Our gourmet gifts are right on target for Valentine's Day!
RedEnvelope, 2/5 — Save up to 60% on Valentine's Day Favorites Free Shipping Offer
Newegg, 2/5 — Find the Perfect Match of Price and Power, AMD and ASUS All Under $149.99, and More!
KB Toys, 2/5 — A Sale You'll Love - 100s of Toys Up to 60% Off
Blair, 2/5 — Mardi Gras savings as low as $4.99
eBags, 2/4 — Super Tuesday Sale: Email members enjoy extra days of savings.
Sharper Image, 2/5 — Stress Relief That Actually Works - Guaranteed!
Art.com, 2/5 — 20% Off Entire Site + Top 5 Trends
Drs. Foster & Smith, 2/5 — 3 Keys to Complete Dental Care
Backcountry.com, 2/5 — Jacket Guide, 20% off Westcomb Special, and Shirt of the Month
Sephora, 2/5 — Try Bare Escentuals! You know you want to.
_____________________
SEARCH... By Post Category / By Retailer / By Topic / By Selling Season / Recent Posts
Labels: 1-800-Flowers.com, AM Inbox, Apologies, Email Redesigns, Gap, JC Whitney, Mobile Devices, Oopsy
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posted at 1:03 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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