RedEnvelope, 2/3 — Score FREE SHIPPING on Game Day
There were several emails that played off the Super Bowl over the weekend (see Scanner below), but this was one of the cleanest and best executed. It clearly conveys the idea that while the guys are having guy-time watching the game (the Giants rock!), that you can have girl-time shopping and relaxing.
Sephora, 2/2 — Beauty blitz! Free shipping over $25 during the big game
Sephora was also playing off the Super Bowl but something clearly went wrong here. It would appear that at least one image never got coded into the email—or perhaps it’s displaying the text version of the message rather than the HTML version. That said, that message that survives the error is totally not actionable.
Urban Outfitters, 2/1 — All New: Skull Set + Urban Outfitters
Urban Outfitters has started a Flickr group where people can upload pictures of themselves styling Urban Outfitters clothing. It’s a novel community-building idea that I haven’t seen any other retailer attempt. Gap, Abercrombie & Fitch and a few other retailers have tried to find modeling talent among their subscribers and customers. I wonder if a Flickr group like Urban Outfitters’ would be fertile ground for finding such talent. On the downside, in this email, when you click through the Flickr banner you’re dropped off on the Urban Outfitters site first and you have to locate and click on a small banner for the Flickr pool at the bottom of the page to actually get there. So it’s a little user-unfriendly.
SUBJECTIVITY SCANNER:
NFLshop, 2/3 — Tom Petty performing at today's Super Bowl!
Bluefly, 2/3 — Superfly Sunday - EXTRA 10% Off EVERYTHING On Site
Lillian Vernon, 2/3 — The Big Game or The Big Sale? You Decide!
Spiegel, 2/3 — Super Sunday Sale: Score 65% OFF Styles to Wear Now!
SmartBargains, 2/3 — All our sales & free shipping in one email. Touchdown!
Sears, 2/1 — Get Ready to Save: Bigger Screen = Bigger Savings
Coldwater Creek, 2/2 — The groundhog has spoken. Save 40-70% in Outlet
JCPenney, 2/1 — Today's the Day for True Love (And Free Shipping)
Sony, 2/3 — Personalized Gifts from Sony for Valentine's day
Harry & David, 2/2 — Here are Cupid's five favorites: They're right on target!
Toys “R” Us, 2/3 — Valentine's Day Gifts for your Little Sweetheart
Ralph Lauren, 2/2 — Romance-Inspired Gifts From Ralph Lauren
Frederick’s of Hollywood, 2/1 — Valentine's lingerie at seductively low prices. Free shipping on $75 orders.
RedEnvelope, 2/1 — Tickle their fancy or sweep them off their feet
1-800-Flowers, 2/1 — Gifts for Every Valentine-starting at just $19.99!
Neiman Marcus, 2/2 — Juicy Couture Valentine's goodies & FREE 2-DAY DELIVERY
KB Toys, 2/1 — Save Up to 50% on Fun Outdoor Toys
Banana Republic, 2/1 — Fresh New Arrivals Are Here
Victoria’s Secret, 2/1 — Swim 2008: Get into the Swim Scene!
Chadwick’s, 2/1 — Up to 70% Off! Are you ready for the MASSIVE sale?
Saks Fifth Avenue, 2/1 — Have-To-Have Handbags
Finish Line, 2/1 — What's Up With Chuck? [promoting new Converse shoes]
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1 comments:
Chad, I wondered about that Sephora email too...I even had a moment where I was thinking it was spam... W.E.I.R.D.!
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