The RetailEmail Index rose 4% to 200 during the week ending Feb. 1, and is up 11% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent 2 promotional emails last week.
RetailEmail Participation Rates: Last week, 87% of the retailers in the RetailEmail Index send out at least one promotional email, down from 90% the week prior, and down from 88% during the 4-weeks-ago period.
Valentine’s Day (Feb. 14): The retailers in the RetailEmail Index sent 58 emails referencing Valentine’s Day last week, up from 39 the week prior.
New Year’s (Jan. 1): There were 5 emails referencing New Year’s last week, down from 7 the prior week.
St. Patrick’s Day (March 17): There was 1 email referencing St. Patrick’s Day last week, on par with the week before.
Easter (March 23): There were no references to Easter last week, down from1 the week prior.
Other things referenced by retailers: spring, swimwear, football, tax season, resort wear
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