RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Bed Bath & Beyond, 3/12 — Easter Entertaining and Décor
Bed Bath & Beyond as redesign their header, adding an extensive list of departments. In addition to the laundry list of departments, they drop the gift card reference from the header and replace it with tons of white space. Surely there’s a better use of that prime screen real estate: a store locator link, a search box or link,… Their website is still using the old nav bar, so perhaps this augers a site redesign in the near future.
Here’s the new header…
…and here’s the old header from a Feb. 7 email:
Bluefly, 3/12 — Lust Have Shoes for Spring: Up to 40% Off Prada, Cole Haan, Gucci...
A fantastic pun on “must-have”—now if only they’d remembered to hyphenate it, per the rules for multiword adjectives.
SUBJECTIVITY SCANNER:
FTD, 3/12 — Save 25% and Send the Luck of the Irish
Harry & David, 3/12 — LAST DAY for Standard Delivery by Easter. Hop to it!
Nordstrom, 3/12 — Free Shipping, Every Day (Details Inside) Free People's Spring Collections
Target, 3/12 — The clean sweep: Free shipping on select furniture and decor.
TigerDirect, 3/12 — 2gb SD $9 (Won't Last!)...3-way SLI Mobo + Quad CPU Special (Must See!)
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