The Retail Email Blog

Monday, March 03, 2008

The Most Popular Posts during February 2008

The posts that were visited the most during the month:

10. BrontoFire with DJ and Chad
9. EEC releases ROI calculator for retailers
8. AM Inbox: Eddie Bauer relaunches website
7. AM Inbox: Another convert to the preheader message
6. Ping Time: Email Evolution Conference edition
5. Retail Email Unsubscribe Benchmark Study: Executive Summary
4. Retail Email Subscription Benchmark Study: Executive Summary
3. Takeaways from the Email Evolution Conference
2. Design Hall of Fame: 2007 Inductees
1. Oopsy Hall of Fame: 2007 Inductees

Looking to get a jump on ideas for this month? Then check out the March 2007 archive for inspiration and trends from last year.
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Posted by Chad White at 2:31 PM
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    • ►  2012 (135)
      • ►  May (17)
        • AM Inbox: ISP-specific whitelisting
        • AM Inbox: eBag's A/B subject line test
        • Week-End Trends: Post-Mother's Day dip
        • Ping Time: Windows Phone rendering, Google and ema...
        • AM Inbox: LNT email redesign + first reference to ...
        • AM Inbox: Updated image file tactics
        • AM Inbox: Testing for preview pane optimization
        • AM Inbox: Real-time email content
        • Week-End Trends: Email volume jumps, up 30% YOY
        • Ping Time: Mobile trends, engagement targeting, et...
        • AM Inbox: Elevating SWYN links
        • AM Inbox: Solely optimized for preview panes
        • AM Inbox: Instantly recognizable email templates
        • AM Inbox: First reference to Memorial Day
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        • Takeaways from Responsys Interact 2012
        • The Most Popular Posts during April 2012
      • ►  April (24)
        • AM Inbox: All sports are local
        • Week-End Trends: Mother's Day messaging to hit 30%...
        • Ping Time: Triggered email benchmarks, online coup...
        • AM Inbox: 1-800-Flowers email redesign
        • AM Inbox: Customer images of customizable products...
        • AM Inbox: First reference to 2012 Olympics
        • AM Inbox: Frameless email designs
        • Alert: Hotmail converting some symbol characters i...
        • AM Inbox: Sephora redesigns email with website rel...
        • AM Inbox: First reference to Earth Day + Buy.com r...
        • Week-End Trends: Steady growth trend continues
        • Ping Time: Deliverability divide, email education ...
        • AM Inbox: The Tax Day deals cometh?
        • AM Inbox: An exercise in prioritization
        • AM Inbox: Shop worst-rated products
        • AM Inbox: The next evolution of the animated gif
        • Week-End Trends: Strong Easter messaging
        • Ping Time: Consumers use, like and buy from email ...
        • AM Inbox: Surveys, progressive profiling and incen...
        • AM Inbox: Year-round eco-friendly messaging
        • AM Inbox: First reference to Memorial Day
        • AM Inbox: Travel back in time and find your sense ...
        • The Most Popular Posts during March 2012
        • Week-End Trends: Easter messaging set to peak
      • ►  March (30)
        • Ping Time: Operation - Email Edition, Gmail-specif...
        • AM Inbox: 5 flavors of secondary nav bars
        • AM Inbox: See if you can avoid hitting the unsubsc...
        • Season Finale: New Year's 2012
        • AM Inbox: Top 3 ways to count
        • AM Inbox: First reference to Mother's Day
        • Week-End Trends: YOY volume trend has reset
        • Ping Time: 'Flipped funnel,' deliverability slips,...
        • AM Inbox: Mobile-optimized email to promote mobile...
      • ►  February (31)
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        • Help Us Gather Email Design and Rendering Insights...
        • AM Inbox: Another reason to design for blocked ima...
        • Week-End Trends: Lull in the seasonal calendar
        • Ping Time: 5 stages of email reading, preheader pr...
        • AM Inbox: First Earth Day reference
        • AM Inbox: Would you open an email from Carl@yahoo....
        • Season Finale: St. Patrick's Day 2008
        • AM Inbox: His and Hers non-matching emails
        • AM Inbox: Turn traditional email design upside dow...
        • AM Inbox: Rotating gifs in headers
        • Week-End Trends: Easter softness continues
        • Ping Time: Re-imagining email, Yahoo inblockes, et...
        • AM Inbox: 'Back from jury duty' edition
        • AM Inbox: Use your subject lines and preview pane ...
        • AM Inbox: Making preference updates fun
        • Week-End Trends: Easter more subdued this year
        • Ping Time: Button quiz, the source of deliverabili...
        • AM Inbox: From soft launch to hard launch
        • AM Inbox: Bed Bath & Beyond redesigns header
        • AM Inbox: Art.com demonstrates how your preference...
        • Free webinar on the digital consumer on Mar. 20
        • AM Inbox: First Mother's Day and Father's Day refe...
        • AM Inbox: Dell introduces new preference center
        • Week-End Trends: Easter buildup to begin in earnes...
        • Ping Time: ESPs passing the buck, Gmail grimaces, ...
        • AM Inbox: Follow through on your subject lines and...
        • Incentives Aren't Just for Conversions Anymore: Ex...
        • AM Inbox: Barnes & Noble redesigns their ‘This Wee...
        • AM Inbox: Giving subscribers a look behind the sce...
        • The Most Popular Posts during February 2008
        • AM Inbox: Leap Day edition
        • Week-End Trends: Leap Day tops Seasonality Meter
      • ►  February (36)
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    Browse Post Categories

  • AM Inbox: Daily digest of notable emails
  • Research Reports: In-depth benchmark studies and guides, as well as shorter reportlets
  • Halls of Fame: The latest inductees into the Design Hall of Fame, Oopsy Hall of Fame and Subject Line Hall of Fame
  • Week-End Trends: Seasonal trends and email activity during the past week, including the latest readings of the Retail Email Index, Participation Rate and Seasonality Meter
  • Season Finales: Stats, trends and standout emails around each major holiday/selling season
  • Ping Time: News and advice from around the mediasphere
  • Bird Watching: Discussions from Twitter
  • Takeaways: Key points from conferences, webinars and other events
  • Alerts: Breaking news items
  • Browse Seasonal Messaging

    Read posts related to the following holidays and selling seasons:

  • New Year’s Day (Jan. 1) >> Read latest Season Finale
  • The Big Game (Jan.-Feb.)
  • Martin Luther King Jr. Day (3rd Mon. in Jan.)
  • Valentine’s Day (Feb. 14) >> Read latest Season Finale
  • Presidents Day (3rd Mon. in Feb.) >> Read latest Season Finale
  • Leap Day (Feb. 29)
  • Daylight Savings (varies)
  • St. Patrick’s Day (March 17) >> Read latest Season Finale
  • April Fools’ Day (April 1)
  • Easter (varies) >> Read latest Season Finale
  • Tax Season (Tax Day is April 15, usually)
  • Earth Day (April 22) >> Read latest Season Finale
  • Cinco de Mayo (May 5)
  • Mother’s Day (2nd Sun. in May) >> Read latest Season Finale
  • Memorial Day (last Mon. in May) >> Read latest Season Finale
  • Father’s Day (3rd Sun. in June) >> Read latest Season Finale
  • Graduation (May-June) >> Read latest Season Finale
  • Back to school (June-Sept.) >> Read latest Season Finale
  • 4th of July >> Read latest Season Finale
  • Labor Day (1st Mon. in Sept.) >> Read latest Season Finale
  • Columbus Day (2nd Mon. in Oct.) >> Read latest Season Finale
  • Breast Cancer Awareness Month (Oct.) >> Read latest Season Finale
  • Halloween (Oct. 31) >> Read latest Season Finale
  • Veterans Day (Nov. 11) >> Read latest Season Finale
  • Thanksgiving (4th Thurs. in Nov.) >> Read latest Season Finale
  • Black Friday (the Friday after Thanksgiving)
  • Cyber Monday (the Monday after Thanksgiving)
  • Free Shipping Day (varies)
  • Hanukkah (varies)
  • Christmas (Dec. 25) >> Read latest Season Finale
  • Browse Topics Covered

    Read posts on the following topics:

    ‘12 Days of Christmas’ Campaigns | A/B Testing | Alt Tags | Animation | Appends| Apologies| Benchmarks | Blacklists | Blog Tie-ins | Branding | Calls-to-Action | CAN-SPAM | Catalog Tie-ins | Charity | Coding Issues | Consumer-Generated Content | Contests | Countdowns | Customized Products | Deal-a-Day Campaigns | Deliverability | Design Issues | Dynamic Content | Eco-friendly | E-Gift Cards | Email Alerts | Email Authentication | Email Frequency | Email Redesigns | Email Reminders | Forum Tie-ins | Gift Cards | Gift Notices | Gift Services Footers | In-Store Pickup | Landing Pages | List Building | List Hygiene | Lunchtime Deals | Midnight Deals | Mobile Devices | Navigation | Oopsies | Permission | Personalization | Polls | Preferences | Preheaders | Preview Panes | Privacy | Product Reviews | Reactivation | Recruiting | Refer-a-Friend Programs | Registries | Regulations | Relevancy | Rendering and Image Blocking | RSS | Sample Emails | Season’s Greetings | Segmentation | Sender Lines | Send-to-a-Friend Programs | Share with Your Network (SWYN) | Sister Brands | Snippets | Social Networks | Spam Filters | Special Email Series | Store Events | Subject Lines | Subscription Practices | Surveys | Sweepstakes | Testimonials | Text Emails | Transactional Emails | Trigger Emails | Twitter | Unsubscribe Practices | Video | Website Relaunches | Welcome Emails | Whitelisting | Widgets | Wish Lists

    Browse Retailers Tracked

    The Retail Email Blog tracks the promotional email marketing campaigns of more than 100 top online retailers. Read posts about the following retailers:

    #: 1-800-Flowers.com
    A: AbeBooks | Abercrombie & Fitch | Alibris | Alloy | AllPosters | American Eagle Outfitters | Ann Taylor | Apple | Art.com | Avon
    B: Baby Universe | B&H Photo Video | Backcountry | Banana Republic | Barnes & Noble | Bass Pro Shops | Bed Bath & Beyond | Bellacor | Best Buy | Blair | Bloomingdale’s | Bluefly | Blue Nile | Brookstone | Buy.com
    C: Cabela’s | Chadwick’s | The Children’s Place | Circuit City | Coach | Coldwater Creek | The Company Store | CompUSA | Cooking.com | Costco | Crate & Barrel | Crutchfield
    D: Dell | Dick’s Sporting Goods | Disney | Drs. Foster & Smith | Drugstore.com
    E: eBags | EB Games | Eddie Bauer | Etronics
    F: Fingerhut | Finish Line | Foot Locker | Frederick’s of Hollywood | FTD | Furniture.com
    G: GameStop | Gap | GearDirect | Gilt Groupe | Gloss
    H: Hallmark | Hanna Andersson | Harry & David | Home Depot | HP | HSN
    I: Impromptu Gourmet
    J: J&R | JCPenney | J. Crew | JC Whitney | J. Jill
    K: KB Toys | Kmart | Kohl’s
    L: Lands’ End | Lane Bryant | Lillian Vernon | L.L. Bean | Linens ’n Things
    M: Macy’s | MLB | Montgomery Ward | Musician’s Friend
    N: Nascar | Neiman Marcus | Newegg.com | NFLshop | NikeStore | Nordstrom | Norm Thompson | Northern Tool
    O: Office Depot | OfficeMax | Old Navy | Omaha Steaks | Oriental Trading | Orvis | Overstock
    P: Palm | PC Connection | Petco | PetSmart | ProFlowers
    R: RadioShack | Ralph Lauren | RedEnvelope | Reebok | REI | RitzCamera | Road Runner Sports | Ross-Simons
    S: Saks Fifth Avenue | Sam’s Club | Sears | Sephora | Sharper Image | ShopNBC | ShopPBS | Sierra Trading Post | SmartBargains | Snap-on | Sony | Spiegel | Sports Authority | Sportsman’s Guide | Staples
    T: Target | Tiffany & Co. | TigerDirect | Toys "R" Us
    U: Urban Outfitters
    V: Victoria’s Secret
    W: Walgreens | Wal-Mart | Wayfair | Williams-Sonoma
    Y: Yoox

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    Chad White
    Research Director
    Responsys
    cwhite [at] responsys.com
    Subscribe the Retail Email Blog via RSS Subscribe to the Retail Email Blog via email Follow @RetailEmailBlog on Twitter Read the Retail Email Blog on your Kindle View my LinkedIn page
    An authority on email marketing strategies and trends in the retail industry, Chad White is the research director at Responsys, a leading global provider of on-demand email and cross-channel marketing solutions.

    He founded the Retail Email Blog in 2006 and has since collected detailed data on more than 80,000 emails from the top online retailers and written more than 2,200 blog posts about notable trends, interesting tactics, and standout examples of email marketing. In addition to his posts, he regularly writes research reports on email marketing practices and trends.

    Chad is an Email Insider columnist for MediaPost, has spoken at many industry events, and has been interviewed by the New York Times, the Associated Press, Fast Company, and the Chicago Tribune, among others.

    For more about Chad, visit his LinkedIn page.

    About Responsys

    Responsys is a global provider of on-demand marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social, display and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty.

    Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value.

    Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare.

    For more information about Responsys products, visit responsys.com.
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