Our latest spin around the mediasphere turned up the following nuggets:
>>Lisa Harmon of Smith-Harmon issues a challenge to all button buffs, presenting them with buttons to match up with the retailers that use them. She also shares her secret formula for a Bulletproof Button. >>Follow the ping
>>Denise Cox talks about deliverability issues and how most problems can be traced back to the marketer. She identifies the most common culprits. >>Follow the ping to accountability
>>Loren McDonald of Silverpop presents a great example of a retailer’s failure to pay attention to customers’ purchases and adjust their messaging appropriately. >>Follow the ping
>>Kath Pay announces the UK DMA’s newly re-designed Infobox is now available to non-members. >>Follow the ping
>>Mark Brownlow of Email Marketing Reports discusses several things you can learn by paying attention to when your emails are opened. >>Follow the ping
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