Reportlet: Incentives Aren't Just for Conversions Anymore
Incentivizing subscribers with discounts and free shipping to spur sales is core to ecommerce newsletters. What’s less common is using incentives to drive other email and online behaviors. This 16-page reportlet discusses six behaviors—from the most common to the more exotic—that the largest online retailers have been trying to encourage with discounts, sweepstakes and other carrots. This reportlet also includes 17 examples of creatives.
Visit the eec’s Whitepaper Room to download “Incentives Aren’t Just for Conversions Anymore,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Visit the eec’s Whitepaper Room to download “Incentives Aren’t Just for Conversions Anymore,” which is free or discounted for eec members and available for a nominal charge to non-members. Not a member? Learn more about becoming a member of the Email Experience Council.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Reportlet
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posted at 1:06 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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