The RetailEmail Index fell 1% to 191 during the week ending March 14, and is down 5% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent about 1.9 promotional emails last week.
RetailEmail Participation Rates: Last week, 87% of the retailers in the RetailEmail Index send out at least one promotional email, down from 90% the week prior, but on par with the 4-weeks-ago period.
RetailEmail Seasonality Meter: Easter is leading the way again this week but Easter references are considerably less frequent than last year with only a week to go before Easter. This past week we had our first references to Mother’s Day (May 11) and Father’s Day (June 15). To help plan your campaigns for these holidays, check out the Mother’s Day Season Finale and Father’s Day Season Finale from last year.
Other things referenced by retailers: spring, March Madness, summer
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