AM Inbox: Following up on abandoned surveys
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Spiegel, 4/10 — Your Signature Style Quiz Update...
As a follow up to their Signature Style Quiz from last month (see March 17 AM Inbox), I got this email from Spiegel this morning asking me to confirm the results of the quiz or retake it. Apparently I didn’t lock in the results. Honestly I don’t remember. The cool thing is that they followed up with people who started the survey and didn’t complete it, giving them another chance to take the quiz and to explore the six style preferences offered. On the downside, they waited too long before sending this out, in my opinion. Had they sent it out within a week of the abandoned survey instead of waiting nearly a month, it would have been much fresher in people’s minds. I bet some people got this and didn’t even remember taking the survey and were probably a bit confused.
Office Depot, 4/9 — Want To Save 10% Right Now?
Toward the bottom of this email, Office Depot includes this free copies promotion around tax returns as a store draw.
SUBJECTIVITY SCANNER:
Kmart, 4/9 — Martha Stewart Everyday Garden Patio Furniture on Sale
Brookstone, 4/9 — BBQ innovations and hard-to-find grill tools
Bed Bath & Beyond, 4/9 — Introducing Tommy Bahama at Bed Bath & Beyond
Coach, 4/9 — All New for April
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Spiegel, 4/10 — Your Signature Style Quiz Update...
As a follow up to their Signature Style Quiz from last month (see March 17 AM Inbox), I got this email from Spiegel this morning asking me to confirm the results of the quiz or retake it. Apparently I didn’t lock in the results. Honestly I don’t remember. The cool thing is that they followed up with people who started the survey and didn’t complete it, giving them another chance to take the quiz and to explore the six style preferences offered. On the downside, they waited too long before sending this out, in my opinion. Had they sent it out within a week of the abandoned survey instead of waiting nearly a month, it would have been much fresher in people’s minds. I bet some people got this and didn’t even remember taking the survey and were probably a bit confused.
Office Depot, 4/9 — Want To Save 10% Right Now?
Toward the bottom of this email, Office Depot includes this free copies promotion around tax returns as a store draw.
SUBJECTIVITY SCANNER:
Kmart, 4/9 — Martha Stewart Everyday Garden Patio Furniture on Sale
Brookstone, 4/9 — BBQ innovations and hard-to-find grill tools
Bed Bath & Beyond, 4/9 — Introducing Tommy Bahama at Bed Bath & Beyond
Coach, 4/9 — All New for April
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Office Depot, Preferences, Spiegel, Surveys, Tax Season
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posted at 11:53 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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