AM Inbox: Compelling reason to use STAF link
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Coldwater Creek, 5/29 — Share your journey to end breast cancer forever
A perennial supporter of breast cancer research, Coldwater Creek is running an interesting viral email campaign to raise money for the cause. Getting people to use the send-to-a-friend link in an email is not always easy when the forward button in their email client is faster, but Coldwater Creek gives people a great incentive to use the STAF link: doing so will allow them to track their viral impact on fundraising. Watching your forwards gets forwarded on again and again, with all the credit for those donations being credited to you is pretty compelling.
NFLshop, 5/29 — NFLShop: Look Cool This Summer + Gifts For Dad
NFLshop debuted a new email design in a May 22 email. The new design introduces much, much more navigation, including a traditional horizontal nav bar plus a less traditional vertical nav bar that allows subscribers to clickthrough to products for their favorite team. It’s very similar to the navigation introduced by Sports Authority last fall (see Sept. 14 AM Inbox).
Here’s the new design from yesterday...
...and the old design from a May 15 email:
Home Depot, 5/29 — 3 Easy Ways to Shop for Father's Day + Win a $10,000 Shopping Spree
This is a nice Father’s Day email from Home Depot. It gives subscribers a few ways to search for gifts—by persona, by price range and for gift cards—and even includes a prompt to forward the email on to friends and kids. There’s a lot going on but I don’t think it’s overly busy.
SUBJECTIVITY SCANNER:
Ross-Simons, 5/29 — FINAL DAY - Memorial Day Clearance Sale!
Saks Fifth Avenue, 5/29 — Like Father, Like Son
Hallmark, 5/29 — So Easy: Click and Send Father's Day Cards From Hallmark.com
Barnes & Noble, 5/29 — Save up to 40% on the Perfect Gift for Dad
Blair, 5/29 — Extra 10% off our Father's Day Sale items
Abercrombie & Fitch, 5/29 — The Summer You've Been Waiting For
Circuit City, 5/29 — Wii--they're here! Email subscribers exclusive
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Coldwater Creek, 5/29 — Share your journey to end breast cancer forever
A perennial supporter of breast cancer research, Coldwater Creek is running an interesting viral email campaign to raise money for the cause. Getting people to use the send-to-a-friend link in an email is not always easy when the forward button in their email client is faster, but Coldwater Creek gives people a great incentive to use the STAF link: doing so will allow them to track their viral impact on fundraising. Watching your forwards gets forwarded on again and again, with all the credit for those donations being credited to you is pretty compelling.
NFLshop, 5/29 — NFLShop: Look Cool This Summer + Gifts For Dad
NFLshop debuted a new email design in a May 22 email. The new design introduces much, much more navigation, including a traditional horizontal nav bar plus a less traditional vertical nav bar that allows subscribers to clickthrough to products for their favorite team. It’s very similar to the navigation introduced by Sports Authority last fall (see Sept. 14 AM Inbox).
Here’s the new design from yesterday...
...and the old design from a May 15 email:
Home Depot, 5/29 — 3 Easy Ways to Shop for Father's Day + Win a $10,000 Shopping Spree
This is a nice Father’s Day email from Home Depot. It gives subscribers a few ways to search for gifts—by persona, by price range and for gift cards—and even includes a prompt to forward the email on to friends and kids. There’s a lot going on but I don’t think it’s overly busy.
SUBJECTIVITY SCANNER:
Ross-Simons, 5/29 — FINAL DAY - Memorial Day Clearance Sale!
Saks Fifth Avenue, 5/29 — Like Father, Like Son
Hallmark, 5/29 — So Easy: Click and Send Father's Day Cards From Hallmark.com
Barnes & Noble, 5/29 — Save up to 40% on the Perfect Gift for Dad
Blair, 5/29 — Extra 10% off our Father's Day Sale items
Abercrombie & Fitch, 5/29 — The Summer You've Been Waiting For
Circuit City, 5/29 — Wii--they're here! Email subscribers exclusive
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Coldwater Creek, Email Redesigns, Father's Day, Home Depot, NFLshop, Send to a Friend
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posted at 1:10 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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