AM Inbox: Customer reviews 2.0
>>Two-Click Survey: How much do you segment your emails? See the results.
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
PetSmart, 5/26 — E-mail exclusive: Save up to $15 (with code inside this e-mail)!
A number of retailers have incentivized customer reviews, but PetSmart gives us a nice wrinkle with their Shoot for the Stars Ratings & Reviews Giveaway. They reward rich media contributions with additional sweepstakes entries. For instance, if you write a review you get one entry, but if you include a picture with your review you get an additional entry, and if you include a video you get two additional entries. It’s definitely a web 2.0 take on customer reviews.
Sephora, 5/24 — 30 top bronzers, tried & tested!
Product reviews are definitely hot, but if you want cleaner, more focused quotes and real names, how about having your staff review products? It’s an alternative to customer reviews that Sephora uses in this review of bronzers, which they’re also using as content for a blog post series on bronzers. While not as authentic as customer reviews, staff reviews do have a level of authenticity to them and it also shows that staff are engaged with the products.
MLB, 5/26 — We've missed you. Come back and take 20% off.
Here’s a re-engagement email from MLB. Note the use of HTML text to ensure that the main message and offer render properly. (Explore Reactivation tag.)
SUBJECTIVITY SCANNER:
eBags, 5/25 — Last chance: Up to 70% off Memorial Day Weekend Sale
Home Depot, 5/26 — Last Chance for Big Memorial Day Savings
Circuit City, 5/25 — Memorial Day Blowout--2 days only!
Kmart, 5/26 — Memorial Day Summer Fun: Exclusive $15 off
Ross-Simons, 5/26 — Memorial Day Clearance Sale. EXTRA 25% Off! 100's of new items!
HPshopping, 5/25 — Shop the HP Memorial Day Sale: FIVE DAYS ONLY!
Sears, 5/26 — Great Values this Memorial Day at Sears
Dick’s Sporting Goods, 5/26 — Great Gifts for Dad
Target, 5/25 — Goo-goo goodies: Free shipping on your $50 order for your baby, plus great deals.
Costco, 5/26 — Our Members' Top 5 Picks
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
PetSmart, 5/26 — E-mail exclusive: Save up to $15 (with code inside this e-mail)!
A number of retailers have incentivized customer reviews, but PetSmart gives us a nice wrinkle with their Shoot for the Stars Ratings & Reviews Giveaway. They reward rich media contributions with additional sweepstakes entries. For instance, if you write a review you get one entry, but if you include a picture with your review you get an additional entry, and if you include a video you get two additional entries. It’s definitely a web 2.0 take on customer reviews.
Sephora, 5/24 — 30 top bronzers, tried & tested!
Product reviews are definitely hot, but if you want cleaner, more focused quotes and real names, how about having your staff review products? It’s an alternative to customer reviews that Sephora uses in this review of bronzers, which they’re also using as content for a blog post series on bronzers. While not as authentic as customer reviews, staff reviews do have a level of authenticity to them and it also shows that staff are engaged with the products.
MLB, 5/26 — We've missed you. Come back and take 20% off.
Here’s a re-engagement email from MLB. Note the use of HTML text to ensure that the main message and offer render properly. (Explore Reactivation tag.)
SUBJECTIVITY SCANNER:
eBags, 5/25 — Last chance: Up to 70% off Memorial Day Weekend Sale
Home Depot, 5/26 — Last Chance for Big Memorial Day Savings
Circuit City, 5/25 — Memorial Day Blowout--2 days only!
Kmart, 5/26 — Memorial Day Summer Fun: Exclusive $15 off
Ross-Simons, 5/26 — Memorial Day Clearance Sale. EXTRA 25% Off! 100's of new items!
HPshopping, 5/25 — Shop the HP Memorial Day Sale: FIVE DAYS ONLY!
Sears, 5/26 — Great Values this Memorial Day at Sears
Dick’s Sporting Goods, 5/26 — Great Gifts for Dad
Target, 5/25 — Goo-goo goodies: Free shipping on your $50 order for your baby, plus great deals.
Costco, 5/26 — Our Members' Top 5 Picks
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, MLB, Petsmart, Product Reviews, Reactivation, Sephora, Video
If you enjoyed this post, please subscribe (RSS/email) or
posted at 12:54 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link