Week-End Trends: Mother's Day winds down
Email activity and promotional trends during the past week:
The RetailEmail Index rose 2% to 215 during the week ending May 9, and is up 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent slightly more than 2.1 promotional emails each on average last week.
RetailEmail Participation Rates: Last week, 96% of the retailers in the RetailEmail Index sent out at least one promotional email, up from 95% the week prior, and up from 95% during the 4-weeks-ago period. Monday was the most popular day to send retail emails last week.
RetailEmail Seasonality Meter: After Monday, it was all downhill for Mother’s Day emails. We’ll probably get a few last-minute emails over the weekend, but that’s it. It’s onward to Memorial Day, Father’s Day and graduation.
Other things referenced by retailers: summer, travel, swimwear, the beach, the outdoors, graduation
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The RetailEmail Index rose 2% to 215 during the week ending May 9, and is up 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent slightly more than 2.1 promotional emails each on average last week.
RetailEmail Participation Rates: Last week, 96% of the retailers in the RetailEmail Index sent out at least one promotional email, up from 95% the week prior, and up from 95% during the 4-weeks-ago period. Monday was the most popular day to send retail emails last week.
RetailEmail Seasonality Meter: After Monday, it was all downhill for Mother’s Day emails. We’ll probably get a few last-minute emails over the weekend, but that’s it. It’s onward to Memorial Day, Father’s Day and graduation.
Other things referenced by retailers: summer, travel, swimwear, the beach, the outdoors, graduation
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Cinco de Mayo, Father's Day, Memorial Day, Mother's Day, Week-End Trends
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posted at 1:50 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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