Week-End Trends: Now tracking graduation references
Email activity and promotional trends during the past week:
The RetailEmail Index fell 7% to 200 during the week ending May 16, and is down 9% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent 2 promotional emails each on average last week.
RetailEmail Participation Rates: Last week, 92% of the retailers in the RetailEmail Index sent out at least one promotional email, down from 96% the week prior, and down from 96% during the 4-weeks-ago period. Tuesday was the most popular day to send retail emails last week.
RetailEmail Seasonality Meter: This week I’ve started tracking graduation references so you can see the popularity of graduation messages in comparison to Father’s Day and Memorial Day messaging.
Other things referenced by retailers: summer, travel, swimwear, the beach, the outdoors
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The RetailEmail Index fell 7% to 200 during the week ending May 16, and is down 9% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent 2 promotional emails each on average last week.
RetailEmail Participation Rates: Last week, 92% of the retailers in the RetailEmail Index sent out at least one promotional email, down from 96% the week prior, and down from 96% during the 4-weeks-ago period. Tuesday was the most popular day to send retail emails last week.
RetailEmail Seasonality Meter: This week I’ve started tracking graduation references so you can see the popularity of graduation messages in comparison to Father’s Day and Memorial Day messaging.
Other things referenced by retailers: summer, travel, swimwear, the beach, the outdoors
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Father's Day, Graduation, Memorial Day, Week-End Trends
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posted at 10:10 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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