AM Inbox: Engagement sweepstakes
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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Petco, 6/1 — PETCO Exclusive Email Offer 10% Off + Free Shipping - 1 Week Only
While at the Email Insider Summit, I got to spend some time chatting with Jeff Abraham of WebMD. One of the things that we talked about was an interesting sweepstakes that they ran that required people to answer questions—the answers to which they could find in WebMD articles—in order to get an entry. The sweepstakes—which included an opportunity to check a box to sign up for their email program—drove significant traffic across their site. Old Navy ran a sweepstakes with a similar aim in November, giving people a chance to win every on their wish list. It encouraged people to explore Old Navy’s offerings and identify specific products that they’d like. Now Petco is also doing something similar with their “Answer This!” Contest, which challenges customers’ knowledge of “Petco and its products.”
Ross-Simons, 5/30 — 72 Hours Only! Save 20% + FREE Shipping - Introducing Product Videos!
Ross-Simons is the latest retailer to introduce product videos. You can see the “Watch Product Video” link under the product image on this page. Saks Fifth Avenue promoted their first video catalog a couple of months ago (see March 25 AM Inbox) and last week PetSmart launched a sweepstakes to incentivize customers to upload video product reviews (see May 28 AM Inbox).
RitzCamera, 5/31 — Dad's & Grad's Sale & Nikon D80 Specials
In the right rail of this dads and grads email, RitzCamera prompts subscribers to update their preferences—something that email marketers rarely do unfortunately. Also notice that RitzCamera plugs their sister brands just below that. This is similar to what Gap Inc. does in their Banana Republic, Gap and Old Navy emails (see May 29 AM Inbox).
Sears, 5/30 — 10-60% off summer essentials + Cash Back & Rebates
Sears has a launched ShipVantage, a $79-a-year discounted shipping program nearly identical to Amazon Prime, which is also $79 annually. Shipping costs are a major impediment to online shopping, so these program clearly seek to eliminate that source of friction. There’s no indication yet if ShipVantage members will also get free/discounted shipping on orders from Kmart and Lands’ End, which are also owned by Sears Holding.
AbeBooks, 5/30 — Avid Reader: Jazz Books Bebop
People like to interact with other people, not with companies. AbeBooks puts this philosophy into action in this email as Beth, their new person in charge of the Avid Reader emails, introduces herself and talks about her love of jazz. It’s personal and gives you something to connect with, and is a point of differentiation from the larger book sellers.
SUBJECTIVITY SCANNER:
Dick’s Sporting Goods, 6/1 — Give Dad the perfect gift for Father's Day
Saks Fifth Avenue, 5/31 — Great gifts for DAD + FREE SHIPPING
Orvis, 5/30 — The best gifts for Father's Day + Free Shipping
RedEnvelope, 5/30 — Perfect Gift for Dad, Perfect Price for You
Cabela’s, 6/1 — Father's Day Favorites @ Cabelas.com
Bed Bath & Beyond, 5/30 — Gifts for Dad at Bed Bath & Beyond
RadioShack, 6/1 — Great Deals On Gifts For Dad
Toys “R” Us, 6/1 — Shop Our Clearance Blowout, plus Free Shipping & Great Gifts for Dad!
Office Depot, 5/30 — 2 days Left! Memorial Day Sale Ends Saturday
Old Navy, 5/30 — Ready for Summer? Here's What You Need!
Hanna Anderson, 5/30 — Starting Today, Save On ALL Swimwear!
Sephora, 5/31 — Waterproofed? Our top 7 stay-put faves
Bluefly, 5/30 — Win an Official SJP signed Sex and the City book
Ralph Lauren, 5/30 — Brand New For You: Introducing Create Your Own Big Pony
Furniture.com, 6/1 — The best deal won't be found in your Sunday paper - it's here!
Chadwick’s, 5/30 — Private Sale, secret password and bonus offer inside!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Petco, 6/1 — PETCO Exclusive Email Offer 10% Off + Free Shipping - 1 Week Only
While at the Email Insider Summit, I got to spend some time chatting with Jeff Abraham of WebMD. One of the things that we talked about was an interesting sweepstakes that they ran that required people to answer questions—the answers to which they could find in WebMD articles—in order to get an entry. The sweepstakes—which included an opportunity to check a box to sign up for their email program—drove significant traffic across their site. Old Navy ran a sweepstakes with a similar aim in November, giving people a chance to win every on their wish list. It encouraged people to explore Old Navy’s offerings and identify specific products that they’d like. Now Petco is also doing something similar with their “Answer This!” Contest, which challenges customers’ knowledge of “Petco and its products.”
Ross-Simons, 5/30 — 72 Hours Only! Save 20% + FREE Shipping - Introducing Product Videos!
Ross-Simons is the latest retailer to introduce product videos. You can see the “Watch Product Video” link under the product image on this page. Saks Fifth Avenue promoted their first video catalog a couple of months ago (see March 25 AM Inbox) and last week PetSmart launched a sweepstakes to incentivize customers to upload video product reviews (see May 28 AM Inbox).
RitzCamera, 5/31 — Dad's & Grad's Sale & Nikon D80 Specials
In the right rail of this dads and grads email, RitzCamera prompts subscribers to update their preferences—something that email marketers rarely do unfortunately. Also notice that RitzCamera plugs their sister brands just below that. This is similar to what Gap Inc. does in their Banana Republic, Gap and Old Navy emails (see May 29 AM Inbox).
Sears, 5/30 — 10-60% off summer essentials + Cash Back & Rebates
Sears has a launched ShipVantage, a $79-a-year discounted shipping program nearly identical to Amazon Prime, which is also $79 annually. Shipping costs are a major impediment to online shopping, so these program clearly seek to eliminate that source of friction. There’s no indication yet if ShipVantage members will also get free/discounted shipping on orders from Kmart and Lands’ End, which are also owned by Sears Holding.
AbeBooks, 5/30 — Avid Reader: Jazz Books Bebop
People like to interact with other people, not with companies. AbeBooks puts this philosophy into action in this email as Beth, their new person in charge of the Avid Reader emails, introduces herself and talks about her love of jazz. It’s personal and gives you something to connect with, and is a point of differentiation from the larger book sellers.
SUBJECTIVITY SCANNER:
Dick’s Sporting Goods, 6/1 — Give Dad the perfect gift for Father's Day
Saks Fifth Avenue, 5/31 — Great gifts for DAD + FREE SHIPPING
Orvis, 5/30 — The best gifts for Father's Day + Free Shipping
RedEnvelope, 5/30 — Perfect Gift for Dad, Perfect Price for You
Cabela’s, 6/1 — Father's Day Favorites @ Cabelas.com
Bed Bath & Beyond, 5/30 — Gifts for Dad at Bed Bath & Beyond
RadioShack, 6/1 — Great Deals On Gifts For Dad
Toys “R” Us, 6/1 — Shop Our Clearance Blowout, plus Free Shipping & Great Gifts for Dad!
Office Depot, 5/30 — 2 days Left! Memorial Day Sale Ends Saturday
Old Navy, 5/30 — Ready for Summer? Here's What You Need!
Hanna Anderson, 5/30 — Starting Today, Save On ALL Swimwear!
Sephora, 5/31 — Waterproofed? Our top 7 stay-put faves
Bluefly, 5/30 — Win an Official SJP signed Sex and the City book
Ralph Lauren, 5/30 — Brand New For You: Introducing Create Your Own Big Pony
Furniture.com, 6/1 — The best deal won't be found in your Sunday paper - it's here!
Chadwick’s, 5/30 — Private Sale, secret password and bonus offer inside!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Abebooks, AM Inbox, B and H Photo Video, Father's Day, Graduation, Petco, RitzCamera, Ross-Simons, Sears, Sister Brands, Sweepstakes
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posted at 1:44 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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