AM Inbox: Pragmatic use of animation
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
HPshopping, 6/26 — Your HP Home & Home Office Store Deals - Week of June 25
HP uses some nice, straightforward animation to point out four features on their HP Pavilion dv5z laptop. Very pragmatic but eye-catching. Also, with this email, HPshopping has added a “Click here for the mobile-friendly version.” link to their preheader text. As I noted in yesterday’s AM Inbox, Crate & Barrel also recently made that same addition.
Here’s the animated portion of that email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Chadwick’s, 6/26 — Pre-4th of July Sale, plus we'll pay you to ship your order!
Macy’s, 6/26 — Save 10-50% this weekend! (Ah, the joys of summer.)
Nordstrom, 6/26 — New Day Dresses: Summer's Hot Prints
Bed Bath & Beyond, 6/26 — Cool down with Bed Bath & Beyond
B&H Photo Video, 6/26 — Dusk and Dawn Shooting Tips and More
Circuit City, 6/26 — Rock out with Aerosmith + bonus coupon inside [promoting Guitar Hero: Aerosmith]
Walgreens, 6/26 — Save $5 at Walgreens Stores! Friday Only
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
HPshopping, 6/26 — Your HP Home & Home Office Store Deals - Week of June 25
HP uses some nice, straightforward animation to point out four features on their HP Pavilion dv5z laptop. Very pragmatic but eye-catching. Also, with this email, HPshopping has added a “Click here for the mobile-friendly version.” link to their preheader text. As I noted in yesterday’s AM Inbox, Crate & Barrel also recently made that same addition.
Here’s the animated portion of that email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Chadwick’s, 6/26 — Pre-4th of July Sale, plus we'll pay you to ship your order!
Macy’s, 6/26 — Save 10-50% this weekend! (Ah, the joys of summer.)
Nordstrom, 6/26 — New Day Dresses: Summer's Hot Prints
Bed Bath & Beyond, 6/26 — Cool down with Bed Bath & Beyond
B&H Photo Video, 6/26 — Dusk and Dawn Shooting Tips and More
Circuit City, 6/26 — Rock out with Aerosmith + bonus coupon inside [promoting Guitar Hero: Aerosmith]
Walgreens, 6/26 — Save $5 at Walgreens Stores! Friday Only
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Animation, HPshopping, Preheaders
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posted at 2:11 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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