AM Inbox: Recruiting SMS subscribers via email
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Victoria’s Secret, 6/23 — Ends June 25th: Free 2-Day Express Upgrade with Any $30 Swim Purchase. Details Inside.
In the Email Experience Council’s most recent Two-Click Survey, 17% of respondents said that email had the most synergies with SMS (text messages). Here’s that synergy in action: At the bottom of this email, Victoria’s Secret is recruiting subscribers for their SMS program. Office Depot (see Feb. 15 AM Inbox) and 1-800-Flowers (see Feb. 6 AM Inbox) have also used their email programs to recruit SMS subscribers. The next step here is to create a unified subscription/preference center where customers can sign up for email, SMS, RSS, etc. all in one place.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dick’s Sporting Goods, 6/23 — Fourth of July Blowout!
Backcountry.com, 6/23 — Save up to 40% - Fourth of July Sale
Art.com, 6/23 — Life is a Beach with Free Shipping - 3 Day Only!
Tiffany, 6/23 — Tiffany Engagement Rings
Costco, 6/23 — Gear Up For Outdoor Adventures With costco.com!
Sam’s Club, 6/23 — Celebrate summertime savings
Chadwick’s, 6/23 — Chadwick's Savings Tip: Get Up to 4 FREE Items! See How
Road Runner Sports 6/23 — Runner, You're Invited! Web-Only Summer Sale! 463+ Items Inside
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Victoria’s Secret, 6/23 — Ends June 25th: Free 2-Day Express Upgrade with Any $30 Swim Purchase. Details Inside.
In the Email Experience Council’s most recent Two-Click Survey, 17% of respondents said that email had the most synergies with SMS (text messages). Here’s that synergy in action: At the bottom of this email, Victoria’s Secret is recruiting subscribers for their SMS program. Office Depot (see Feb. 15 AM Inbox) and 1-800-Flowers (see Feb. 6 AM Inbox) have also used their email programs to recruit SMS subscribers. The next step here is to create a unified subscription/preference center where customers can sign up for email, SMS, RSS, etc. all in one place.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Dick’s Sporting Goods, 6/23 — Fourth of July Blowout!
Backcountry.com, 6/23 — Save up to 40% - Fourth of July Sale
Art.com, 6/23 — Life is a Beach with Free Shipping - 3 Day Only!
Tiffany, 6/23 — Tiffany Engagement Rings
Costco, 6/23 — Gear Up For Outdoor Adventures With costco.com!
Sam’s Club, 6/23 — Celebrate summertime savings
Chadwick’s, 6/23 — Chadwick's Savings Tip: Get Up to 4 FREE Items! See How
Road Runner Sports 6/23 — Runner, You're Invited! Web-Only Summer Sale! 463+ Items Inside
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Mobile Devices, Victoria's Secret
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posted at 12:48 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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