Sunday, June 15, 2008

RetailEmail.Blogspot turns 2, becomes The Retail Email Blog!

On June 15, 2006, the first AM Inbox post debuted and RetailEmail.Blogspot as you know it was born. Since that time, I’ve published more than 760 posts—all of which are thoroughly tagged by post category, selling season, retailer and topic, making it easy to mine past content. I sincerely hope that you’ve enjoyed all the content and that it has helped you do your job better. I’m truly thankful for your readership and your kind words of support and appreciation throughout the year. To celebrate the occasion, I’ve made a number of improvements…

A new name: The Retail Email Blog
Honestly, a lot of people we’re calling it the Retail Email Blog anyway, so it just made sense to rebrand under this simpler, easier-to-say name.

A new home: RetailEmailBlog.com
Along with the new name, there’s a new URL for all things retail email: http://www.retailemailblog.com/. Again, hopefully you’ll find this URL easier remember and say (like when you’re recommending this blog to colleagues). If the technology does its job (fingers crossed), this should be a seamless transition that requires no effort on your part, with both the URL and feed being redirected to the new location.

A new look
The new title banner with the first-ever Retail Email Blog logo was created by Lisa Harmon and Aaron Smith over email marketing agency Smith-Harmon. As long-time readers, dedicated Email Experience Council members, retail email experts and just fantastic people to work with, they were the obvious choice and they didn’t disappoint. I think it turned out awesome!

A new design
Along with the new look, the Retail Email Blog has a new, cleaner design. The most striking change is the addition of a second sidebar, which is dedicated to ads and to highlighting the invaluable support of the eec’s platinum sponsors (see a full list of sponsors here). Plus, the area above the title banner now contains more links to the most popular resources at the eec. I hope you take advantage of those and consider the benefits of becoming an eec member. Beyond that, the horizontal navigation bar that was under the title banner has been moved to the left rail, right below the sign-up form of the eec’s weekly newsletter. I made a few other, mostly cosmetic changes, but those are the big ones.

To close, I’d just like to again thank all my readers, the fabulous eec community, and all my blogger and reporter friends. To another great year.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive

6 Comments:

Blogger EmailKarma said...

Chad,

Looks great - nice clean easy to follow... I jealous of the new Look and will have to consider a face list for my blog ;)

Cheers,
Matt

8:24 PM  
Anonymous Mark Brownlow said...

Congrats on turning 2 Chad and on the new design. Love the shopping bag/email logo. Keep up the good work!

9:14 AM  
Blogger Chad White said...

Thanks, Matt. It was actually your new logo that got me thinking it was time for a site overhaul. It all started with logo jealousy.

And thanks to you too, Mark.

9:37 AM  
Anonymous Lisa Harmon said...

Chad, I'm so excited!!! We're so happy to have been able to work with you on this :)... And thanks for brunch - it was fantastic - and the t-shirt :)!!! Awesome :).

1:00 PM  
Blogger stefan said...

Happy 2nd, and the new design looks great. Very easy to scan and find past insights quickly (yeah I read the new stuff too).

1:09 PM  
Blogger DJ Waldow said...

Chad -

Love the new look and the new url. Keep up the great work on the blog. It continues to be one of the best in the industry - one that I recommend as a "must read" to all of my clients, regardless of industry.

dj at bronto

8:46 AM  

Post a Comment

Links to this post:

Create a Link

Smith-Harmon is a unique agency dedicated exclusively to email marketing strategy and creative services. In a nutshell, we live and breathe email excellence.
Visit smith-harmon.com
For more email marketing advice and research,
sign up for our monthly email newsletter, the
Smith-Harmon Loveletter!
Go
We love our clients
 I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
- Email Marketing
  Director, REI
REI
EEC
REI and Smith-Harmon Win eec People’s Choice Award: Best in Email!
See details