Tuesday, June 10, 2008

Season Finale: Memorial Day 2008

A look back on seasonal trends, email activity and standout B2C marketing:

Start to finish: The first reference to Memorial Day was on May 5 by Sam’s Club. The final reference was on May 29 from Ross-Simons.

The distribution curve: The biggest days for Memorial Day emails were Memorial Day itself, Monday, May 26, followed closely by Friday, May 23. Retailers sent the majority of Memorial Day-themed emails after May 22.

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Standout subject lines:
Office Depot, 5/28 — Memorial Day Week Sale-a-Bration
Lands’ End, 5/19 — Ready, set, summer! Shop by today for Memorial Day
KB Toys, 5/15 — Shop Our Fun Memorial Day Ideas

Subject lines that stand out for the wrong reasons:
CompUSA, 5/26 — Memoiral Day Only - Acer 22" LCD $219 - Lenovo Dual-Core Laptop $499 & More
They misspelled “Memorial.”

Explore Memorial Day tag.
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posted at 10:16 AM by Chad White

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