Week-End Trends: Slow start for 4th of July promotions
Email activity and promotional trends during the past week:
The Retail Email Index fell 4% to 202 during the week ending June 13, but is up 1% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent approximately 2 promotional emails each on average last week.
Retail Email Participation Rates: Last week, 92% of the retailers in the RetailEmail Index sent out at least one promotional email, down from 93% the week prior, and on par with the 4-weeks-ago period. Tuesday was the most popular day to send retail emails last week.
Retail Email Seasonality Meter: By this time last year, we already had a handful of retailers referencing the 4th of July. This year? Only one in the past two weeks. Things should pick up next week.
Other things referenced by retailers: outdoors, travel, swimwear, The Incredible Hulk
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The Retail Email Index fell 4% to 202 during the week ending June 13, but is up 1% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent approximately 2 promotional emails each on average last week.
Retail Email Participation Rates: Last week, 92% of the retailers in the RetailEmail Index sent out at least one promotional email, down from 93% the week prior, and on par with the 4-weeks-ago period. Tuesday was the most popular day to send retail emails last week.
Retail Email Seasonality Meter: By this time last year, we already had a handful of retailers referencing the 4th of July. This year? Only one in the past two weeks. Things should pick up next week.
Other things referenced by retailers: outdoors, travel, swimwear, The Incredible Hulk
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: 4th of July, Father's Day, Graduation, Week-End Trends
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posted at 9:09 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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