AM Inbox: Christmas in July begins
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Hallmark, 7/1 — Create your wish list of the hottest new ornaments
Although they don’t reference Christmas specifically, Hallmark gives us our first holiday reference in this email promoting ornaments. I hesitate to call this the start of the holiday season as there are usually many “Christmas in July” messages during this month. The true start to the holiday email season is typically mid August. To get a jump on your holiday planning, check out last year’s Christmas Season Finale and posts under the Christmas tag.
Apple, 7/1 — iPhone 3G is coming July 11. Watch the guided tour.
This is the first retail email I’ve seen where the main call-to-action is a video—in this case a 30-minute video tour of the iPhone 3G, which won’t be available for another week or so. The email’s design is very simple and to the point, with a clear call-to-action.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
EB Games, 7/1 — EB Games News: Life, Liberty and 3-day Shipping
KB Toys, 7/1 — 4th of July Fun -- Up to 33% Off Pools and Water Toys
JCPenney, 7/1 — 4th of July Free Shipping (Even on Outlet Items)
Dell, 7/1 — 4th of July Sale - Celebrate with Dell Savings Up to $304 on Select Systems
Montgomery Ward, 7/1 — Special 4th of July Sale: Savings Inside
Blair, 7/1 — Celebrate your Fourth with free shipping
FTD, 7/1 — Celebrate with 15% off Site Wide for Independence Day
Home Depot, 7/1 — Up to 50% off Patio Sets + 10% off Appliances for the 4th of July
Lands’ End, 7/1 — $12.50 Super-T: no stains, no shrinkage, no fading, no equal!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from our inbox this morning:
Hallmark, 7/1 — Create your wish list of the hottest new ornaments
Although they don’t reference Christmas specifically, Hallmark gives us our first holiday reference in this email promoting ornaments. I hesitate to call this the start of the holiday season as there are usually many “Christmas in July” messages during this month. The true start to the holiday email season is typically mid August. To get a jump on your holiday planning, check out last year’s Christmas Season Finale and posts under the Christmas tag.
Apple, 7/1 — iPhone 3G is coming July 11. Watch the guided tour.
This is the first retail email I’ve seen where the main call-to-action is a video—in this case a 30-minute video tour of the iPhone 3G, which won’t be available for another week or so. The email’s design is very simple and to the point, with a clear call-to-action.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
EB Games, 7/1 — EB Games News: Life, Liberty and 3-day Shipping
KB Toys, 7/1 — 4th of July Fun -- Up to 33% Off Pools and Water Toys
JCPenney, 7/1 — 4th of July Free Shipping (Even on Outlet Items)
Dell, 7/1 — 4th of July Sale - Celebrate with Dell Savings Up to $304 on Select Systems
Montgomery Ward, 7/1 — Special 4th of July Sale: Savings Inside
Blair, 7/1 — Celebrate your Fourth with free shipping
FTD, 7/1 — Celebrate with 15% off Site Wide for Independence Day
Home Depot, 7/1 — Up to 50% off Patio Sets + 10% off Appliances for the 4th of July
Lands’ End, 7/1 — $12.50 Super-T: no stains, no shrinkage, no fading, no equal!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
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posted at 3:50 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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