AM Inbox: Department launch and nav bar change
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 7/29 — Free Shipping on Mega Newsletter Deals!
Toward the bottom of this email, Newegg announces the launch of their Home Appliance Store. The landing page is interesting in that it uses a big arrow to point out the addition of a “Home Appliances” tab to the navigation bar. It’s a nice touch, making it clear to subscribers how to reach the department on future visits. Here’s the department page as it would appear if you navigated there from the homepage. They also added a “Home Appliances” tab to the nav bar in their email template, which makes me wonder if they’ll do a email dedicated to the new store launch and use the same arrow treatment pointing out the tab in the nav bar that they used on the landing page.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 7/29 — Best Brands for Back 2 Sports
HPshopping, 7/29 — Everything You Need for Back To School from HP
Oriental Trading, 7/29 — Beat the back to school rush + get free shipping
Nascar, 7/29 — Back to School + Tony Stewart Smoke Gear
Backcountry, 7/29 — Gear for Higher Education - Plus 50% Off Outlet
KB Toys, 7/29 — Sneak Peek at This Season's Hottest Toys
EB Games, 7/29 — EB Games News: Brett Favre now playing for...uh?
Crutchfield, 7/29 — Sony BRAVIA HDTVs & Blu-ray players; plus $20 gas card offer
Banana Republic, 7/29 — Last 3 days to take 30% off select styles + Meet the season's elegant new color in our latest arrivals
Gap, 7/29 — What to Wear Now: Ultra-Feminine Tops
CompUSA, 7/29 — Find Your Way with CompUSA - GPS Deals from $99
B&H Photo Video, 7/29 — B&H Takes a First Look at Sony's New XDCAM
Crate & Barrel, 7/29 — New convertible desk is space-saving, budget-saving.
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Newegg, 7/29 — Free Shipping on Mega Newsletter Deals!
Toward the bottom of this email, Newegg announces the launch of their Home Appliance Store. The landing page is interesting in that it uses a big arrow to point out the addition of a “Home Appliances” tab to the navigation bar. It’s a nice touch, making it clear to subscribers how to reach the department on future visits. Here’s the department page as it would appear if you navigated there from the homepage. They also added a “Home Appliances” tab to the nav bar in their email template, which makes me wonder if they’ll do a email dedicated to the new store launch and use the same arrow treatment pointing out the tab in the nav bar that they used on the landing page.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sports Authority, 7/29 — Best Brands for Back 2 Sports
HPshopping, 7/29 — Everything You Need for Back To School from HP
Oriental Trading, 7/29 — Beat the back to school rush + get free shipping
Nascar, 7/29 — Back to School + Tony Stewart Smoke Gear
Backcountry, 7/29 — Gear for Higher Education - Plus 50% Off Outlet
KB Toys, 7/29 — Sneak Peek at This Season's Hottest Toys
EB Games, 7/29 — EB Games News: Brett Favre now playing for...uh?
Crutchfield, 7/29 — Sony BRAVIA HDTVs & Blu-ray players; plus $20 gas card offer
Banana Republic, 7/29 — Last 3 days to take 30% off select styles + Meet the season's elegant new color in our latest arrivals
Gap, 7/29 — What to Wear Now: Ultra-Feminine Tops
CompUSA, 7/29 — Find Your Way with CompUSA - GPS Deals from $99
B&H Photo Video, 7/29 — B&H Takes a First Look at Sony's New XDCAM
Crate & Barrel, 7/29 — New convertible desk is space-saving, budget-saving.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Landing Pages, Newegg.com
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posted at 2:58 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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