AM Inbox: Email reminders underutilitized?
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Lillian Vernon, 7/23 — Never Forget Again With Lilly's Reminders. Plus Get $5 Off!
Many retailers offer email reminders—including 1-800-Flowers, Barnes & Noble, Hallmark, Neiman Marcus, Overstock, Omaha Steaks, ProFlowers, RedEnvelope, Sharper Image and Sportsman’s Guide—but Lillian Vernon is the only one I’ve seen make their email reminder program the primary message of an email. Do they know something that everyone doesn’t? I do wonder if these programs are underutilized. For instance, when I was collecting data on retailers opt-out practices for the Retail Email Unsubscribe Benchmark Study, I saw that no one offered departing subscribers the opportunity to sign up for gift reminders. For customers that want more control over email frequency that may be an attractive opportunity.
Bed Bath & Beyond, 7/23 — Go Back To College with Bed Bath & Beyond
Bed Bath & Beyond joins Macy’s (see July 14 AM Inbox) in offering a back-to-school checklist.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Victoria’s Secret, 7/23 — Fall Styles You Can Wear Right Now.
Spiegel, 7/23 — Fall Preview: Be the First to Shop our Latest Collections + Pay Nothing Until December!
Neiman Marcus, 7/23 — LAST DAY OF FREE RUSH DELIVERY + DESIGNER WEEK: 5 days of fabulous new fashion
Bluefly, 7/23 — Christian Siriano’s New Collection - Exclusively for Bluefly
Sephora, 7/23 — Hi, Value: Philosophy Sample + Beauty Bargains
Ralph Lauren, 7/23 — Sales Tax Holidays PLUS 10% OFF
Norm Thompson, 7/23 — 48-hr offer: 10% off your order! + See new arrivals.
Oriental Trading, 7/23 — Get free shipping on a carnival of summer values
Coach, 7/23 — Hamptons Collection: Online Now, In Stores Friday
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Lillian Vernon, 7/23 — Never Forget Again With Lilly's Reminders. Plus Get $5 Off!
Many retailers offer email reminders—including 1-800-Flowers, Barnes & Noble, Hallmark, Neiman Marcus, Overstock, Omaha Steaks, ProFlowers, RedEnvelope, Sharper Image and Sportsman’s Guide—but Lillian Vernon is the only one I’ve seen make their email reminder program the primary message of an email. Do they know something that everyone doesn’t? I do wonder if these programs are underutilized. For instance, when I was collecting data on retailers opt-out practices for the Retail Email Unsubscribe Benchmark Study, I saw that no one offered departing subscribers the opportunity to sign up for gift reminders. For customers that want more control over email frequency that may be an attractive opportunity.
Bed Bath & Beyond, 7/23 — Go Back To College with Bed Bath & Beyond
Bed Bath & Beyond joins Macy’s (see July 14 AM Inbox) in offering a back-to-school checklist.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Victoria’s Secret, 7/23 — Fall Styles You Can Wear Right Now.
Spiegel, 7/23 — Fall Preview: Be the First to Shop our Latest Collections + Pay Nothing Until December!
Neiman Marcus, 7/23 — LAST DAY OF FREE RUSH DELIVERY + DESIGNER WEEK: 5 days of fabulous new fashion
Bluefly, 7/23 — Christian Siriano’s New Collection - Exclusively for Bluefly
Sephora, 7/23 — Hi, Value: Philosophy Sample + Beauty Bargains
Ralph Lauren, 7/23 — Sales Tax Holidays PLUS 10% OFF
Norm Thompson, 7/23 — 48-hr offer: 10% off your order! + See new arrivals.
Oriental Trading, 7/23 — Get free shipping on a carnival of summer values
Coach, 7/23 — Hamptons Collection: Online Now, In Stores Friday
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Back to School, Bed Bath and Beyond, Email Reminders, Lillian Vernon
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posted at 1:01 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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