Week-End Trends: Where are the surfing Santas?
Email activity and promotional trends during the past week:
The Retail Email Index rose 1% to 204 during the week ending July 18, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just more than 2 promotional emails each on average last week.
The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: There have been surprisingly few “Christmas in July” emails so far. Last year at this time, about 2% of the weekly email volume mentioned Christmas. Given all the economic uncertainly, people may just not be in the mood yet for Christmas cheer.
Other things referenced by retailers: Batman, summer, fall, outdoors, travel
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Index rose 1% to 204 during the week ending July 18, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just more than 2 promotional emails each on average last week.
The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: There have been surprisingly few “Christmas in July” emails so far. Last year at this time, about 2% of the weekly email volume mentioned Christmas. Given all the economic uncertainly, people may just not be in the mood yet for Christmas cheer.
Other things referenced by retailers: Batman, summer, fall, outdoors, travel
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Back to School, Christmas, Week-End Trends
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posted at 3:11 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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