Week-End Trends: Back to school rebounds
Email activity and promotional trends during the past week:
The Retail Email Index fell 3% to 196 during the week ending Aug. 8, and is down 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just under 2 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: After dipping slightly during the previous week, back-to-school references rebounded last week. This should be the peak of the back-to-school email season. Last week also saw the first reference to Halloween.
Other things referenced by retailers: fall, denim, Olympics, Madden ’09
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Index fell 3% to 196 during the week ending Aug. 8, and is down 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just under 2 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: After dipping slightly during the previous week, back-to-school references rebounded last week. This should be the peak of the back-to-school email season. Last week also saw the first reference to Halloween.
Other things referenced by retailers: fall, denim, Olympics, Madden ’09
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Back to School, Christmas, Halloween, Week-End Trends
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posted at 6:25 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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