AM Inbox: Product review triple-threat
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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Alibris, 9/24 — AHA! You've finally found it at Alibris
Alibris deploys a product review triple-threat in this email, highlighting top-rated products, incentivizing subscribers to review products, and asking for feedback on a staff review. I don’t recall having seen another retailer ask for feedback on a staff review, so I think that’s a novel way to spur engagement. Explore Product Reviews tag.
Harry & David, 9/25 — Harvest Bonus: 1/2 OFF your 2nd box of luxurious Royal Riviera Pears!
Starting with a Sept. 8 email, Harry & David redesigned their email headers, moving the navigation bar from beside their logo to below it. The new expanded nav bar takes up more space, but perhaps the placement will spur more clickthroughs. As part of this redesign, they also added a "Click to view on a mobile device" link.
Here’s the old header from an Aug. 26 email:
Bluefly, 9/24 — Back In Print
Clicking on the model in this email took you to a “Patterned Day Dresses” category page that featured no products whatsoever. While Target forgetting to write a subject line for their email is a more glaring oopsy (see Sept. 26 AM Inbox), broken links and messed up landing pages such as this one are much more common. Make sure that checking links is part of your pre-flight checklist.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Orvis, 9/24 — Cool new toys the kids will love.
Wal-Mart, 9/25 — Carve Away High Prices This Halloween
KB Toys, 9/24 — Spook-tacular Savings on Select Halloween Costumes!
DisneyShopping, 9/24 — Now Save Up to 30% in Our Halloween Boootique!
AbeBooks, 9/25 — The Avid Reader: Political Books, from Churchill to Palin
Crutchfield, 9/24 — New: Bose SoundDock Series II, check it out & watch our video
TigerDirect, 9/24 — 2gb USB $4.99..Barebone How-to Video...1tb Ext $159...19" LCD $139
Coach, 9/24 — Mad About Madison: online today, in stores Friday
Home Depot, 9/25 — Ways to Save Money, Energy & Water
Linens ’n Things, 9/25 — New Paula Deen Signature Collection + 20% Off
Toys “R” Us, 9/24 — Buy 2 get the 3rd Free During Geoffrey's Birthday Sale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Alibris, 9/24 — AHA! You've finally found it at Alibris
Alibris deploys a product review triple-threat in this email, highlighting top-rated products, incentivizing subscribers to review products, and asking for feedback on a staff review. I don’t recall having seen another retailer ask for feedback on a staff review, so I think that’s a novel way to spur engagement. Explore Product Reviews tag.
Harry & David, 9/25 — Harvest Bonus: 1/2 OFF your 2nd box of luxurious Royal Riviera Pears!
Starting with a Sept. 8 email, Harry & David redesigned their email headers, moving the navigation bar from beside their logo to below it. The new expanded nav bar takes up more space, but perhaps the placement will spur more clickthroughs. As part of this redesign, they also added a "Click to view on a mobile device" link.
Here’s the old header from an Aug. 26 email:
Bluefly, 9/24 — Back In Print
Clicking on the model in this email took you to a “Patterned Day Dresses” category page that featured no products whatsoever. While Target forgetting to write a subject line for their email is a more glaring oopsy (see Sept. 26 AM Inbox), broken links and messed up landing pages such as this one are much more common. Make sure that checking links is part of your pre-flight checklist.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Orvis, 9/24 — Cool new toys the kids will love.
Wal-Mart, 9/25 — Carve Away High Prices This Halloween
KB Toys, 9/24 — Spook-tacular Savings on Select Halloween Costumes!
DisneyShopping, 9/24 — Now Save Up to 30% in Our Halloween Boootique!
AbeBooks, 9/25 — The Avid Reader: Political Books, from Churchill to Palin
Crutchfield, 9/24 — New: Bose SoundDock Series II, check it out & watch our video
TigerDirect, 9/24 — 2gb USB $4.99..Barebone How-to Video...1tb Ext $159...19" LCD $139
Coach, 9/24 — Mad About Madison: online today, in stores Friday
Home Depot, 9/25 — Ways to Save Money, Energy & Water
Linens ’n Things, 9/25 — New Paula Deen Signature Collection + 20% Off
Toys “R” Us, 9/24 — Buy 2 get the 3rd Free During Geoffrey's Birthday Sale
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Alibris, AM Inbox, Bluefly, Email Redesigns, Harry and David, Mobile Devices, Oopsy, Product Reviews
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posted at 2:16 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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