Ping Time: A/B testing, Diapers.com case study, etc.
Our latest spin around the mediasphere turned up the following nuggets:
>>Linda Bustos of Get Elastic provides a good recap of their “I Know I Should Be Testing, But…” webinar with Bryan Eisenberg of FutureNow. The webinar was about A/B testing on websites, but much of it also applies to A/B testing in emails. >>Follow ping B
>>MarketingSherpa shares a case study from Diapers.com about how they increased welcome email referrals and shopping cart abandonment emails. >>Follow the ping
>>Mark Brownlow talks the excuses email marketers use to not follow best practices and concludes by offering a handful of easy-to-implement best practices. >>Follow the ping
>>Sarah Milsow of Smith-Harmon discusses Horchow’s email redesign. >>Follow the ping
>>Dylan Boyd of eROI receives an intervention email. He’s got “Screen Addiction.” (Poor guy, he’s not going to make it.) >>Follow the ping
>>DJ Waldow and Julie Waite’s latest edition of BrontoFire looks at holiday campaigns. >>Follow the ping
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
>>Linda Bustos of Get Elastic provides a good recap of their “I Know I Should Be Testing, But…” webinar with Bryan Eisenberg of FutureNow. The webinar was about A/B testing on websites, but much of it also applies to A/B testing in emails. >>Follow ping B
>>MarketingSherpa shares a case study from Diapers.com about how they increased welcome email referrals and shopping cart abandonment emails. >>Follow the ping
>>Mark Brownlow talks the excuses email marketers use to not follow best practices and concludes by offering a handful of easy-to-implement best practices. >>Follow the ping
>>Sarah Milsow of Smith-Harmon discusses Horchow’s email redesign. >>Follow the ping
>>Dylan Boyd of eROI receives an intervention email. He’s got “Screen Addiction.” (Poor guy, he’s not going to make it.) >>Follow the ping
>>DJ Waldow and Julie Waite’s latest edition of BrontoFire looks at holiday campaigns. >>Follow the ping
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: A/B Testing, Christmas, Email Redesigns, Ping Time, Trigger Emails, Welcome Emails
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posted at 6:12 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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