Season Finale: Labor Day 2008
A look back on seasonal trends, email activity and standout B2C marketing:
Start to finish: The first reference to Labor Day was on Aug. 11 by Sam’s Club. The final reference was on Sept. 9 by Furniture.com.
The distribution curve: The biggest day for Labor Day emails was Labor Day itself, Sept. 1, followed by Friday, Aug. 29. Retailers sent the majority of their Labor Day-themed emails after Aug. 28.
Most interesting email: This Labor Day season email messaging was very run of the mill, with nothing really jumping out at me in the inbox.
Standout subject lines:
Spiegel, 8/23 — Labor Day Plans? Shop Our Swim & Travel Sale for perfect getaway looks!
Sears, 8/31 — 5%, 10%, 20%, or 50% - What will You Save this Labor Day?
ShopNBC, 8/29 — Labor Day DEALS Inside / Join Us
Ralph Lauren, 9/1 — Happy Labor Day From RalphLauren.com
Petco, 8/29 — PETCO / Shop Our 4-Day Labor Day Sale and New Value Center!
RadioShack, 8/28 — Your sneak peek at the Labor Day Weekend bonus deals
Circuit City, 8/28 — Shhh! Exclusive bonus coupon inside + Labor Day sneak peek
Read previous Labor Season Finales: 2007, 2006
Explore Labor Day tag.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Start to finish: The first reference to Labor Day was on Aug. 11 by Sam’s Club. The final reference was on Sept. 9 by Furniture.com.
The distribution curve: The biggest day for Labor Day emails was Labor Day itself, Sept. 1, followed by Friday, Aug. 29. Retailers sent the majority of their Labor Day-themed emails after Aug. 28.
Most interesting email: This Labor Day season email messaging was very run of the mill, with nothing really jumping out at me in the inbox.
Standout subject lines:
Spiegel, 8/23 — Labor Day Plans? Shop Our Swim & Travel Sale for perfect getaway looks!
Sears, 8/31 — 5%, 10%, 20%, or 50% - What will You Save this Labor Day?
ShopNBC, 8/29 — Labor Day DEALS Inside / Join Us
Ralph Lauren, 9/1 — Happy Labor Day From RalphLauren.com
Petco, 8/29 — PETCO / Shop Our 4-Day Labor Day Sale and New Value Center!
RadioShack, 8/28 — Your sneak peek at the Labor Day Weekend bonus deals
Circuit City, 8/28 — Shhh! Exclusive bonus coupon inside + Labor Day sneak peek
Read previous Labor Season Finales: 2007, 2006
Explore Labor Day tag.
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Labor Day, Season Finale
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posted at 8:50 AM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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