The Retail Email Index rose 2% to 215 during the week ending Sept. 19, and is down 1% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent more than 2.1 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The Labor Day and back-to-school seasons appear to have concluded, so expect Season Finales soon. Last week gave us our first reference to Thanksgiving. For help planning your Thanksgiving campaigns, check out last year’s Thanksgiving Season Finale.
Other things referenced by retailers: fall, denim, Fashion Week, football
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