AM Inbox: First reference to Black Friday
>>What is your most successful list-building tactic? Organic, viral or acquisition? Let us know by taking the latest Two-Click Survey on the eec homepage.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Ralph Lauren, 10/17 — Plan Ahead For Our Midnight Madness Event
Ralph Lauren gives us our first reference to Black Friday with this email about their Midnight Madness Event, which starts at midnight on Nov. 28. The other interesting thing about this email is the Create Your Carpool call-to-action. This is a viral tactic that I haven’t seen before—and one that correctly acknowledges that visits to outlet malls are group outings.
Dell, 10/17 — Days of Deals - $449 off an XPS M1530 for Two Days Only!
This deal of the day email does the work of three emails by (1) letting you take advantage of yesterday’s deal, (2) giving you a shot at today’s deal, and (3) alerting you to what the next day’s deal will be. That’s how you can run a deal-of-the-day promotion on your website without sending out daily emails. That said, this format would also be useful for those retailers who are sending out a daily deals email series. It would give busy subscribers another chance at yesterday’s deal while building excitement about the next day’s email and deal.
REI, 10/17 — Suit Up for Winter at REI + Free Music Downloads
Taking a page out of the Urban Outfitters and Starbucks playbook, REI adds audio to the REI experience, engaging subscribers with an additional sense.
Macy’s, 10/17 — Guzzle the savings at our One Day Sale: save 20-65% + Web Busters!
“Guzzle”? Like “gas guzzler”? Like “guzzle beer until you forget your troubles”? That seems like an extremely negatively charged word, particularly at the moment.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bloomingdale’s, 10/19 — Shop Holiday Fashions Now! + Free Shipping
KB Toys, 10/19 — Halloween Is Sneaking Up on You - Order Now to Ensure Delivery
Target, 10/19 — Last chance: Free shipping on select costumes, plus sale on kids’ outerwear and more.
PetSmart, 10/17 — Don't miss our in-store Howl-O-Ween event & online contest!
Sports Authority, 10/17 — Tonight Only - Don't Be Afraid To Save - 20% Off Spooktacular Sale
Oriental Trading, 10/17 — Shop 400+ Halloween costumes & save up to 60%
Williams-Sonoma, 10/17 — New Sale Items: Save up to 50% at our Halloween Sale
SmartBargains, 10/17 — Best investment. Now extra 20-40% off. Ship for free!
Spiegel, 10/19 — See What The TODAY SHOW is Raving About!
Circuit City, 10/19 — Shop happy! Same low price online & in stores
Crutchfield, 10/17 — Price drops we thought you'd want to hear about
TigerDirect, 10/17 — First 200 Customers SAVE Up to $650 on Samsung & LG HDTVs
Staples, 10/17 — It's the Tech Trade-in Event! Preview the 10/19 weekly ad.
Norm Thompson, 10/17 — See our TOP 5 for fall. Ship for $4.95!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Ralph Lauren, 10/17 — Plan Ahead For Our Midnight Madness Event
Ralph Lauren gives us our first reference to Black Friday with this email about their Midnight Madness Event, which starts at midnight on Nov. 28. The other interesting thing about this email is the Create Your Carpool call-to-action. This is a viral tactic that I haven’t seen before—and one that correctly acknowledges that visits to outlet malls are group outings.
Dell, 10/17 — Days of Deals - $449 off an XPS M1530 for Two Days Only!
This deal of the day email does the work of three emails by (1) letting you take advantage of yesterday’s deal, (2) giving you a shot at today’s deal, and (3) alerting you to what the next day’s deal will be. That’s how you can run a deal-of-the-day promotion on your website without sending out daily emails. That said, this format would also be useful for those retailers who are sending out a daily deals email series. It would give busy subscribers another chance at yesterday’s deal while building excitement about the next day’s email and deal.
REI, 10/17 — Suit Up for Winter at REI + Free Music Downloads
Taking a page out of the Urban Outfitters and Starbucks playbook, REI adds audio to the REI experience, engaging subscribers with an additional sense.
Macy’s, 10/17 — Guzzle the savings at our One Day Sale: save 20-65% + Web Busters!
“Guzzle”? Like “gas guzzler”? Like “guzzle beer until you forget your troubles”? That seems like an extremely negatively charged word, particularly at the moment.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bloomingdale’s, 10/19 — Shop Holiday Fashions Now! + Free Shipping
KB Toys, 10/19 — Halloween Is Sneaking Up on You - Order Now to Ensure Delivery
Target, 10/19 — Last chance: Free shipping on select costumes, plus sale on kids’ outerwear and more.
PetSmart, 10/17 — Don't miss our in-store Howl-O-Ween event & online contest!
Sports Authority, 10/17 — Tonight Only - Don't Be Afraid To Save - 20% Off Spooktacular Sale
Oriental Trading, 10/17 — Shop 400+ Halloween costumes & save up to 60%
Williams-Sonoma, 10/17 — New Sale Items: Save up to 50% at our Halloween Sale
SmartBargains, 10/17 — Best investment. Now extra 20-40% off. Ship for free!
Spiegel, 10/19 — See What The TODAY SHOW is Raving About!
Circuit City, 10/19 — Shop happy! Same low price online & in stores
Crutchfield, 10/17 — Price drops we thought you'd want to hear about
TigerDirect, 10/17 — First 200 Customers SAVE Up to $650 on Samsung & LG HDTVs
Staples, 10/17 — It's the Tech Trade-in Event! Preview the 10/19 weekly ad.
Norm Thompson, 10/17 — See our TOP 5 for fall. Ship for $4.95!
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: AM Inbox, Black Friday, Deal-a-Day, Dell, Macy's, Ralph Lauren, REI, Subject Lines
If you enjoyed this post, please subscribe (RSS/email) or
posted at 12:36 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
0 Comments:
Post a Comment
Links to this post:
Create a Link