AM Inbox: Staples redesigns header and preheader
>>Back from DMA Annual. This post will get us partially caught up.
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Staples, 10/10 — Columbus Day savings, Staples Rewards® Bonus event, and our weekly ad!
With this email, Staples has changed their sender address from staples@e.staples-deals.com to staples@e.staples.com, and included a preview pane banner composed of HTML text to announce that change. With this email they also debuted a new header and preheader design, moving their search box up into the preheader space and moving their navigation bar next to their logo. By optimizing the space available, Staples was able to reduce the height of their header and preheader by 25%, which means that subscribers see more of the message above the fold. Here’s the new design…
…and here’s the old header and preheader design from an Oct. 3 email:
eBags, 10/12 — Get $25 - Make holiday gifts easier to give
Here’s a smart pre-holiday message: Buy something now and we’ll give you a discount on your holiday purchases. If you can’t get folks to buy their holiday gifts early, this is a good alternative that should bring customer back for their holiday shopping.
Alloy, 10/10 — Night & Day: The Knee-High Boot + Free Shipping
This email does a great job of demonstrating the flexibility of certain pieces, while also presenting the outfits with a fashion magazine approach.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
SmartBargains, 10/12 — Set Sale. Over 1492 bargains on sale for Columbus Day, plus 10% off.
Sears, 10/13 — Sears: Great Savings On Our After-Columbus Day Sale
Harry & David, 10/13 — Columbus Day Sale ends today – Last Chance to Save!
Road Runner Sports, 10/13 — Columbus Super Sale! 24 Hours, 605+ Deals & FREE SHIPPING!
Macy’s 10/12 — Last 2 days to save: FREE SHIPPING + EXTRA 15% OFF at the Columbus Day Sale!
Bluefly, 10/11 — Extra 15% Off Dresses - Columbus Day Sale
Norm Thompson, 10/10 — Columbus Day Sale starts today - save oodles!
ShopNBC, 10/10 — Discover savings in our Columbus Day event.
Chadwick’s, 10/10 — Columbus Day Sale: up to 60% Off and a BONUS offer, too!
JC Whitney, 10/10 — Celebrate Columbus Day With Our Exclusive Offer!
Avon, 10/13 — FINAL DAY: Columbus SUPER SALE & FREE SHIPPING SPREE ends midnight
Lillian Vernon, 10/13 — Halloween Sale - Plus Get Free Expedited Shipping! Hurry, Ends Friday
KB Toys, 10/12 — Screaming Deals - Up to 30% Off Select Halloween Costumes, Plus Free Shipping
PetSmart, 10/13 — Choose your savings plus a Halloween in-store event!
Kmart, 10/10 — Get More for Your Money this Halloween at Kmart
DisneyShopping, 10/10 — Save Up to 50% On Costumes for Your Family!
Petco, 10/12 — PETCO / 10% Off All Halloween Items - 1 Week Only!
Orvis, 10/13 — Find 140 brand-new gift solutions from our latest catalogs.
AbeBooks, 10/10 — Nobel Win Showcases Le Clezio - Find His Books Now
Office Depot, 10/10 — A Birthday Celebration is Waiting for You
Sephora, 10/11 — It's our birthday - you get the gifts
Gap, 10/13 — The One Pair of Jeans Every Guy Should Own
Banana Republic, 10/10 — WorkStyleFile: Keep it Classic in Fall's Looks
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Staples, 10/10 — Columbus Day savings, Staples Rewards® Bonus event, and our weekly ad!
With this email, Staples has changed their sender address from staples@e.staples-deals.com to staples@e.staples.com, and included a preview pane banner composed of HTML text to announce that change. With this email they also debuted a new header and preheader design, moving their search box up into the preheader space and moving their navigation bar next to their logo. By optimizing the space available, Staples was able to reduce the height of their header and preheader by 25%, which means that subscribers see more of the message above the fold. Here’s the new design…
…and here’s the old header and preheader design from an Oct. 3 email:
eBags, 10/12 — Get $25 - Make holiday gifts easier to give
Here’s a smart pre-holiday message: Buy something now and we’ll give you a discount on your holiday purchases. If you can’t get folks to buy their holiday gifts early, this is a good alternative that should bring customer back for their holiday shopping.
Alloy, 10/10 — Night & Day: The Knee-High Boot + Free Shipping
This email does a great job of demonstrating the flexibility of certain pieces, while also presenting the outfits with a fashion magazine approach.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
SmartBargains, 10/12 — Set Sale. Over 1492 bargains on sale for Columbus Day, plus 10% off.
Sears, 10/13 — Sears: Great Savings On Our After-Columbus Day Sale
Harry & David, 10/13 — Columbus Day Sale ends today – Last Chance to Save!
Road Runner Sports, 10/13 — Columbus Super Sale! 24 Hours, 605+ Deals & FREE SHIPPING!
Macy’s 10/12 — Last 2 days to save: FREE SHIPPING + EXTRA 15% OFF at the Columbus Day Sale!
Bluefly, 10/11 — Extra 15% Off Dresses - Columbus Day Sale
Norm Thompson, 10/10 — Columbus Day Sale starts today - save oodles!
ShopNBC, 10/10 — Discover savings in our Columbus Day event.
Chadwick’s, 10/10 — Columbus Day Sale: up to 60% Off and a BONUS offer, too!
JC Whitney, 10/10 — Celebrate Columbus Day With Our Exclusive Offer!
Avon, 10/13 — FINAL DAY: Columbus SUPER SALE & FREE SHIPPING SPREE ends midnight
Lillian Vernon, 10/13 — Halloween Sale - Plus Get Free Expedited Shipping! Hurry, Ends Friday
KB Toys, 10/12 — Screaming Deals - Up to 30% Off Select Halloween Costumes, Plus Free Shipping
PetSmart, 10/13 — Choose your savings plus a Halloween in-store event!
Kmart, 10/10 — Get More for Your Money this Halloween at Kmart
DisneyShopping, 10/10 — Save Up to 50% On Costumes for Your Family!
Petco, 10/12 — PETCO / 10% Off All Halloween Items - 1 Week Only!
Orvis, 10/13 — Find 140 brand-new gift solutions from our latest catalogs.
AbeBooks, 10/10 — Nobel Win Showcases Le Clezio - Find His Books Now
Office Depot, 10/10 — A Birthday Celebration is Waiting for You
Sephora, 10/11 — It's our birthday - you get the gifts
Gap, 10/13 — The One Pair of Jeans Every Guy Should Own
Banana Republic, 10/10 — WorkStyleFile: Keep it Classic in Fall's Looks
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: Alloy, AM Inbox, Christmas, Columbus Day, eBags, Email Redesigns, Preheaders, Staples
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posted at 6:54 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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