Ping Time: Optimizing transactional emails, image updates, etc.
Our latest spin around the mediasphere turned up the following nuggets:
>>JupiterResearch found that the average retailer can generate an additional $2.9 million in revenue annually by integrating promotional offers into transactional messages. >>Follow the ping
>>EmailKarma shares a Future Shop email that’s updated daily with new images to reveal 10 consecutive deals of the day—10 deals, 10 days, but only 1 email. >>Follow the ping
>>Ryan Buchanan at eROI shares some JupiterResearch stats showing that email marketing will weather the recession very, very well. (Share with your CMO.) >>Follow the ping
>>A MarketingSherpa panel that includes Al Iverson and Sundeep Kapur answers 12 questions about CAN-SPAM. >>Follow the ping
>>Campaign Monitor shares some tips for getting past Postini’s email filters. >>Follow the ping
>>Mark Brownlow of Email Marketing Reports gives us the second and third installments of his series on holiday email marketing advice. >>Follow Ping 1 and Ping 2
>>In my latest Email Insider column, I talk about the dos and don’ts of subject lines—and whether there are really any absolute don’ts. >>Follow the ping
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SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
>>JupiterResearch found that the average retailer can generate an additional $2.9 million in revenue annually by integrating promotional offers into transactional messages. >>Follow the ping
>>EmailKarma shares a Future Shop email that’s updated daily with new images to reveal 10 consecutive deals of the day—10 deals, 10 days, but only 1 email. >>Follow the ping
>>Ryan Buchanan at eROI shares some JupiterResearch stats showing that email marketing will weather the recession very, very well. (Share with your CMO.) >>Follow the ping
>>A MarketingSherpa panel that includes Al Iverson and Sundeep Kapur answers 12 questions about CAN-SPAM. >>Follow the ping
>>Campaign Monitor shares some tips for getting past Postini’s email filters. >>Follow the ping
>>Mark Brownlow of Email Marketing Reports gives us the second and third installments of his series on holiday email marketing advice. >>Follow Ping 1 and Ping 2
>>In my latest Email Insider column, I talk about the dos and don’ts of subject lines—and whether there are really any absolute don’ts. >>Follow the ping
_____________________
SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive
Labels: CAN-SPAM, Christmas, Deal-a-Day, Ping Time, Subject Lines, Transactional Emails
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posted at 6:39 PM by Chad White
I love Smith-Harmon's enthusiasm. It's so great to have a connection with people who really "get" and get excited by email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.
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